John Frieda Violet Crush Purple Shampoo & Conditioner Set for Blonde Hair — 8.3 oz x2, Neutralizes Yellow Tones

John Frieda Violet Crush purple shampoo and conditioner set neutralizes yellow and brassy tones to refresh bleached, highlighted, and platinum blonde hair.

If your blonde has been drifting toward warm, yellow hues after salon visits or sun exposure, this duo deposits violet pigments to counteract unwanted brassiness and restore a cooler, fresher tone. The formula cleanses and conditions in one routine: the shampoo lifts impurities and deposits toning pigments while the conditioner replenishes moisture and helps lock in the corrected shade. Designed for color-treated and natural blondes alike, the set is sized for regular at-home maintenance to stretch time between professional toning sessions.

How quickly will I see cooler, brighter blonde?

Many users notice visible toning after just one wash, with continued brightening and color correction across repeated uses. Results depend on how warm your starting color is and the frequency of application.

• Immediate violet pigment deposit to neutralize yellow tones.
• Shampoo removes residues that can make brassiness look worse.
• Conditioner restores moisture and enhances the toned finish.
• Visible improvement usually after the first use, optimal with regular use.

Will this set dry out my hair or harm color-treated strands?

The Violet Crush duo is formulated to tone while cleansing and conditioning, so it aims to avoid stripping color or overdrying when used as directed. The conditioner contains moisturizing agents to help maintain softness and manageability after toning.

• Shampoo gently cleanses while depositing violet pigments.
• Conditioner replenishes hydration and smooths the hair cuticle.
• Safe for routine use on color-treated and highlighted hair when you follow usage instructions.
• Adjust frequency based on desired toning intensity and hair porosity.

How should I use the purple shampoo and conditioner for best results?

For most people, use the shampoo 1–3 times weekly depending on how brassy the hair appears; follow with the conditioner to seal and soften. Leave the shampoo in for one to a few minutes to allow pigments to deposit, then rinse and apply conditioner for a short processing period before rinsing.

• Wet hair thoroughly, apply a quarter-sized amount, lather, and leave for 1–3 minutes.
• Rinse, then apply conditioner from mid-length to ends for 1–2 minutes before rinsing.
• Use less frequently on porous or lightened hair to avoid overly cool tones.
• Pair with regular shampoo on alternating washes if you prefer subtler toning.

What shades of blonde benefit most from this set?

The Violet Crush set suits a wide range of blonde tones—from warm, brassy highlights to bleached and platinum shades—that need cooling and brightening. It’s also helpful for silver or gray hair that has yellowed from mineral buildup or styling products, when a cooler appearance is desired.

• Bleached and platinum blondes for neutral, salon-like brightness.
• Highlighted or balayage styles to maintain cool tones between salon visits.
• Natural blondes wanting to counter mild warmth or sun-induced brassiness.
• Silver or gray hair showing yellowing for tone correction.

Who this is for: This John Frieda Violet Crush shampoo and conditioner pack is for anyone with blonde, silver, or lightened hair who wants to reduce yellow and brassy tones at home without a salon visit. It fits people seeking an easy maintenance routine to preserve a cool, bright blonde finish—especially those who color or highlight regularly and want a dependable at-home toning option that also cleanses and conditions.

Ingredients

Shampoo: Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Sodium Chloride, Cocamide MEA, Fragrance, Lactic Acid, Dimethyl Isosorbide, Cocamidopropyl Betaine, Malic Acid, Cetyl Alcohol, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Ext. Violet 2, Sodium Hydroxide, Disodium EDTA, Glycine, Benzophenone-4, Ethylhexyl Methoxycinnamate, Blue 1, Sodium Xylenesulfonate, Methylchloroisothiazolinone, Methylisothiazolinone. Conditioner: Water, Glycerin, Cetearyl Alcohol, Dimethicone, Behentrimonium Chloride, Dipropylene Glycol, Fragrance, Dimethiconol, PEG-14M, Amodimethicone, Disodium EDTA, Sodium Hydroxide, Glycine, Trideceth-12, Benzophenone-4, Malic Acid, Ethylhexyl Methoxycinnamate, Cetrimonium Chloride, PEG-40 Hydrogenated Castor Oil, Trideceth-9, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Pentylene Glycol, Bisabolol, Propylene Glycol, Benzoic Acid, Ext. Violet 2