John Frieda Violet Crush Purple Shampoo & Conditioner Bundle, 8.3 fl oz Each — Tones Brassiness, Moisturizing with Provitamin B5

John Frieda Violet Crush Purple Shampoo and Conditioner Bundle neutralizes brassy yellow and orange tones to reveal cooler, brighter blonde hair. This two-piece set pairs a crushed-violet pigment shampoo with a provitamin B5 conditioner designed to tone and moisturize blonde hair without stripping natural oils. The formula is created for daily use until the desired neutralized shade is achieved, then alternated with regular cleansing to maintain your preferred blonde. Containers use 50% post-consumer recycled material, and the formulas are free from peroxide, ammonia, parabens and phthalates.

How quickly will I see results after using Violet Crush?

Many users notice a visible reduction in brassiness after a single application, thanks to concentrated violet pigments that counteract yellow and orange tones. Consistent use over several washes deepens the toning effect while the conditioner restores softness.

• One-minute shampoo leave-in for immediate toning
• Conditioner smooths and treats brassy strands after shampooing
• Use daily until desired tone, then alternate to maintain

Will this set dry out or damage color-treated hair?

The shampoo cleanses effectively without stripping essential moisture, and the conditioner contains provitamin B5 to replenish softness and manageability. Both formulas are made to be safe for natural, color-treated and platinum blonde hair when used as directed.

• Cleanses without harsh sulfates (conditioner is SLS/SLES-free)
• Free of peroxide and ammonia to protect color integrity
• Provitamin B5 helps retain moisture and reduce dryness

How should I use the purple shampoo and conditioner for best results?

Work the Violet Crush purple shampoo into wet hair, lather and leave on for about one minute before rinsing thoroughly. Follow with the Violet Crush conditioner, smoothing it from root to tip, leave briefly and rinse; rinse hands immediately after application to avoid staining.

• Apply shampoo, lather, leave 1 minute, then rinse
• Smooth conditioner through wet hair, leave briefly, then rinse
• Use daily until tone is achieved; then alternate with regular products

What safety and sustainability features does this bundle offer?

John Frieda formulates these products without common harsh additives and ensures cruelty-free testing standards. Packaging incorporates recycled content to reduce environmental impact while providing salon-style toning at home.

• Cruelty-free with formulas free of parabens and phthalates
• Shampoo is peroxide- and ammonia-free; conditioner is SLS/SLES-free
• Bottles made from 50% post-consumer recycled material

Who is this for: If you want a straightforward at-home solution to neutralize brassiness and reinforce softness in any shade of blonde—natural, highlighted, color-treated or platinum—this bundle offers a practical routine. It’s suited to people who prefer salon-quality toning without frequent appointments and who value cleaner formulas and recycled packaging.

Ingredients

See packaging for ingredient details

FAQ

Q: Can I use Violet Crush on color-treated or platinum blonde?

A: Yes. The set is safe for natural, color-treated and platinum blondes when used as directed.

Q: How often should I use the purple shampoo and conditioner?

A: Use daily until you reach your desired tone, then alternate with your regular shampoo to maintain it.