jane iredale PureBrow Brow Gel — Ash Blonde tinted, conditioning micro-spoolie, flexible long-lasting hold

jane iredale PureBrow® Brow Gel in Ash Blonde is a creamy, tinted brow gel that grooms, shapes and visibly thickens brows while providing a flexible, long-lasting hold.

Formulated to work as both a shaping and volumizing step in your brow routine, this lightweight gel smooths hairs, adds subtle color, and keeps brows in place without stiffness. The Ash Blonde shade gives fair to light-haired users a natural, soft definition and subtle depth. A built-in micro-spoolie enables precise application, and the formula includes a proprietary sea mineral blend to help improve manageability and overall brow appearance.

How will this product change my brow routine?

PureBrow® Brow Gel streamlines grooming by combining tint, hold and conditioning in one step. It replaces separate pencils, powders or waxes for quick shaping while still allowing hair movement for a natural finish.

• Applies like a cream for even color and texture across sparse areas.
• Micro-spoolie reaches short and long hairs for targeted shaping.
• Flexible hold keeps brows set without a crunchy feel.

Is Ash Blonde the right shade for me?

Ash Blonde suits people with light to cool-toned blond hair or brows seeking subtle neutral definition. It provides soft depth and helps fill gaps without looking too warm or heavy.

• Best for fair to light blonde natural brows or to soften darker brows.
• Neutral, slightly cool undertone avoids orange or brassy results.
• Can be layered lightly for more intensity or sheered out for a feathered look.

How do I apply PureBrow® Brow Gel for the most natural result?

Start with brows clean and dry; use the micro-spoolie to comb and coat hairs in short, upward strokes following your brow shape. Focus product where brows are sparse, then brush through to blend and soften the color for a hair-like finish.

• Use light passes to build pigment gradually and avoid clumping.
• Define tail ends with gentle strokes and blend at the arch for symmetry.
• Layer over a pencil or powder for extra shape and longevity if desired.

What performance and care features does this gel offer?

The formula delivers flexible hold with added conditioning ingredients to help hairs look smoother and more manageable day-to-day. The micro-spoolie ensures precise application, and the shade range includes Clear plus six natural hues to match diverse hair colors.

• Proprietary sea minerals support improved texture and ease of grooming.
• Available in multiple shades for customized color matching.
• Compact packaging and integrated brush make it travel-friendly and convenient.

Who is this for? jane iredale PureBrow® Brow Gel Ash Blonde is ideal for anyone with light or cool-toned blonde hair looking for a low-effort way to add definition, even out sparse areas, and keep brows groomed with a soft, natural finish. It works well for minimalists who want a single-step brow product as well as makeup lovers who prefer layering tinted gels over pencils or powders for enhanced shape and hold.

Ingredients

Aqua/Water/Eau, Algae Extract, Cera Alba (Beeswax), Stearic Acid, Glycerin, Copernicia Cerifera Cera, Hydroxyethylcellulose, Panthenol, Hydrolyzed Wheat Protein, Limnanthes Alba (Meadowfoam) Seed Oil, Oleic Acid, Raphanus Sativus (Radish) Root Extract. [+/- (May contain:) Iron Oxides (Ci 77489, Ci 77491, Ci 77492, Ci 77499), Titanium Dioxide (Ci 77891), Chromium Oxide Greens (Ci 77288)].