It'S SKIN Hyaluronic Acid Moisture Serum 1.35 fl oz — Deep Hydrating, Lightweight Plumping Serum for Radiant, Firmer Skin

It's Skin Hyaluronic Acid Moisture Serum is a lightweight, deeply hydrating face serum designed to boost moisture retention, soothe skin, and support a firmer, more radiant complexion.

This concentrated serum blends hyaluronic acid with antioxidant-rich fruit extracts to replenish surface hydration while helping skin look plumper and more resilient. The formula focuses on restoring the skin’s moisture barrier without heavy oils or harsh additives; it’s cruelty-free and free from GMOs, SLS, phthalates, and alcohol. Use it morning and night as part of a regular skincare routine to layer hydration under moisturizers and sunscreens.

How does this serum deliver lasting hydration?

The key active is hyaluronic acid, a humectant that can attract and hold water in the skin’s outer layers. By increasing moisture retention, the serum helps the skin appear smoother and reduces the feeling of tightness.

• Multi-weight hyaluronic acid draws hydration to different skin depths
• Light, fast-absorbing texture that layers well under creams
• Helps reduce surface dryness for a dewy finish

What nutrients and extracts are included and why do they matter?

This serum combines botanical extracts and oils that supply vitamins and antioxidants to support overall skin health. Ingredients like blueberry and acerola extracts bring vitamin-rich compounds that counteract oxidative stress from daily environmental exposure.

• Blueberry extract: antioxidant support and a brighter-looking surface
• Acerola extract: vitamin C–rich fruit extract for freshness and vitality
• Castor oil: lightweight emollient to help soothe and condition skin

Can this product improve firmness and the skin barrier?

The serum is formulated to strengthen the skin’s moisture barrier, which helps prevent water loss and keeps skin feeling softer and more elastic. Regular use can help skin appear more toned and resilient by maintaining optimal hydration and delivering nutrients that support barrier function.

• Supports barrier integrity to reduce transepidermal water loss
• Soothing ingredients to calm mild irritation and sensitivity
• Gives a subtle plumping effect that smooths the look of fine lines

How should I include it in my daily routine?

Apply a few drops to clean, toned skin and gently pat or massage over face and neck until absorbed. It works well both morning and night; follow with moisturizer and SPF in the daytime for protection and a finished dewy look.

• Use after cleansing and toning, before heavier creams or oils
• Suitable for layering under sunscreen and makeup without pilling
• Gentle enough for sensitive skin when used as directed

Who is this for: It's Skin Hyaluronic Acid Moisture Serum is aimed at anyone looking to boost hydration, reinforce their skin’s moisture barrier, or add a lightweight plumping step to their routine. It’s appropriate for dry, combination, sensitive, and mature skin types who want antioxidant benefits without heavy or irritating ingredients. If you’re seeking a simple, cruelty-free serum that layers well with other treatments, this product offers targeted moisture and skin-conditioning benefits.

Ingredients

WATER, CYCLOMETHICONE, SODIUM HYALURONATE, ISOHEXADECANE, BUTYLENE GLYCOL, GLYCERIN, MALPIGHIA EMARGINATA (ACEROLA) FRUIT EXTRACT, PEG-11 METHYL ETHER DIMETHICONE, SODIUM ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, PORTULACA OLERACEA EXTRACT, VACCINIUM ANGUSTIFOLIUM (BLUEBERRY) FRUIT EXTRACT, HYDROGENATED POLYDECENE, TRIETHANOLAMINE, CAPRYLYL GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, PPG-26-BUTETH-26, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, ETHYLHEXYLGLYCERIN, FRAGRANCE, CARBOMER, LAURETH-8, DISODIUM EDTA, HIBISCUS SABDARIFFA FLOWER EXTRACT