It's a 10 Miracle Shampoo Plus Keratin 10 oz — Keratin-Infused, Sulfate-Free Moisturizing Cleanser for Strength & Color Protection

This shampoo targets hair when it’s most vulnerable — during and immediately after washing — by delivering moisture and keratin proteins in a sulfate-free formula. The result is cleaner hair that feels softer, shows reduced breakage, and maintains color and elasticity with regular use. The gentle cleanser removes dirt and product buildup without stripping natural oils, so strands retain bounce and shine.

How does this shampoo strengthen hair while it's wet?

The formula includes keratin proteins that adhere to weakened areas of the hair shaft, helping to reinforce structure when cuticle layers are raised in water. Hydrating agents work at the same time to reduce friction, so wet strands are less likely to snap during combing or towel-drying.

• Keratin proteins help support fragile lengths and ends
• Humectants add moisture to reduce tangling and friction
• Sulfate-free surfactants clean without excessive drying

Will it protect color and reduce styling damage?

The shampoo is formulated to preserve color vibrancy and shield hair from everyday styling stressors. It includes ingredients that help maintain pigment while offering thermal protection benefits that reduce the impact of heat tools when paired with heat protectant products.

• Color-safe cleansing helps prevent premature fading
• Ingredients contribute to improved elasticity to withstand styling
• Formulated to help reduce the appearance of heat-related breakage

Is this shampoo suitable for humidity and sun exposure?

Designed to lock out humidity, the shampoo helps maintain smoother surfaces so frizz is less likely to form in damp conditions. It also contains components that support protection from environmental stressors like UV exposure, making hair more resilient during sunny days.

• Humidity-blocking ingredients reduce frizz formation
• Sun-protective components help preserve hair integrity
• Leaves hair feeling controlled and more manageable in changing weather

How should I use it in my routine for best results?

Massage a quarter-sized amount into wet hair, focusing on the scalp to lift impurities and then along the lengths to treat vulnerable strands. Rinse thoroughly, and follow with a conditioner or leave-in treatment from the same range to lock in benefits and improve detangling.

• Use on wet hair, lather, rinse, repeat if needed for heavy buildup
• Combine with a conditioner or treatment for added strength and moisture
• Safe for regular use thanks to sulfate- and paraben-free formulation

Who is this for: It's a 10 Miracle Shampoo Plus Keratin suits anyone seeking a gentle yet effective daily cleanser that reduces breakage and supports color-treated or stressed hair. It's ideal for people who detangle wet hair, use heat tools, or want to improve elasticity without harsh sulfates or parabens. Whether your hair is fine, thick, color-treated, or chemically processed, this 10 oz bottle offers a protein-boosting wash that fits into salon-level care at home.

Ingredients

Water/Aqua/Eau, Disodium Laureth Sulfosuccinate,C14-16 Alpha Olefin Sulfonate, Cocamidopropyl Betaine, Decyl Glucoside, Fragrance/Parfum, PEG-120 Methyl Glucose Dioleate, Polyquaternium-7, Althaea Officinalis Root Extract, Euterpe Oleracea Fruit Extract, Anthemis Nobilis Flower Extract, Camelia Sinesis Leaf Extract, Camelia Oleifera Leaf Extract, Hydrolyzed Rice Protein, Hydrolyzed Silk, Helianthus Annuus (Sunflower) Seed Extract, Cocamidopropyl Hydroxysultaine, Glycerin, Butylene Glycol, Tetrasodium EDTA, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Citric Acid, Hydroxyisohexyl, 3-Cyclohexene Carboxaldehyde, Butylphenyl Methylpropional, Linalool, Citronellol, Hexyl Cinnamal, Alpha Isomethyl Ionone, Methylchloroisothiazolinone, Methylisothiazolinone.