It's a 10 Miracle Shampoo Plus Keratin — 10 oz 2-Pack, Sulfate-Free Heat Protection

It's A 10 Miracle Shampoo Plus Keratin is a sulfate-free daily cleansing formula that gently removes buildup while delivering keratin and heat-protective ingredients to help strengthen hair and reduce breakage.

This two-pack of 10 oz bottles combines cleansing, conditioning support, and thermal protection in a single everyday shampoo. Formulated with keratin, the shampoo aims to help reinforce strands during vulnerable styling moments while avoiding sulfates that can strip natural moisture. The scent is subtle and the texture lathers enough to clarify hair and scalp without leaving a heavy residue.

How does this shampoo protect hair from heat during styling?

The formula includes components intended to provide a barrier against high temperatures commonly used during blow-drying, flat-ironing, or curling. While a separate leave-in heat protectant can add extra defense, this shampoo helps prepare hair by smoothing and reducing friction.

• Contains heat-protectant ingredients to reduce thermal damage during styling
• Sulfate-free base preserves natural oils that help defend strands
• Keratin helps smooth the hair surface for more even heat distribution

What conditioning and strengthening benefits does keratin offer in this shampoo?

Keratin is a structural protein that can help temporarily fortify weakened areas of the hair shaft; when included in shampoo, it supports smoother cuticles and improved manageability. The result is easier detangling and a reduced tendency for breakage when combing wet hair.

• Infused with keratin to support hair fiber resilience
• Helps detangle and reduce mechanical stress during brushing
• Delivers conditioning without heavy buildup

Is this shampoo suitable for sensitive scalps or color-treated hair?

The sulfate-free formulation is designed to be gentler than traditional sulfate shampoos, which can help preserve color and limit scalp dryness for many users. People with specific scalp conditions or highly sensitive skin should still patch-test or consult a specialist to confirm compatibility.

• Sulfate-free cleansing to reduce stripping of natural oils
• Gentler on color-treated hair compared with harsher detergents
• Recommended to test on a small area if you have scalp sensitivities

How should I use this shampoo for best results?

Use a quarter-sized amount for short hair and more for longer or thicker hair. Massage into wet hair and scalp to create a lather, rinse thoroughly, and follow with a conditioner or leave-in treatment for added moisture and protection.

• Wet hair thoroughly before applying shampoo
• Work lather into roots and lengths, then rinse completely
• Follow with conditioner for added hydration and manageability

Who is this product for? It's ideal for people seeking a daily-use shampoo that balances cleansing with conditioning—especially those who style with heat or want to protect color and reduce breakage. The two 10 oz bottles are convenient for regular use at home or travel, and the sulfate-free, keratin-infused formula suits a wide range of hair types that need gentle care and improved detangling.

Ingredients

Water, Aqua, Eau, Sodium C14-16 Olefin Sulfonate, Lauramide DEA, Isopropylamine Dodecylbenzensulfonate, Glycol Stearate, PEG-150 Distearate, Polyquaternium-11, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Panthenol, PPG-2 Hydroxyethylcocamide, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Simmondsia Chinensis Seed Oil, Helianthus Annus Seed Extract, Butylene Glycol, Sulfated Castor Oil, Propylene Glycol, Lecithin, Capric Triglyceride, PEG-12 Oleate, Fragrance, Parfum, Tetrasodium EDTA, Sodium Chloride, Yellow 6, CI 15985, Red 33, CI 17200, DMDM Hydantoin, Iodopropynyl Butylcarbamate, Phosphoric Acid, Butylphenyl Methylpropional, Linalool