It's a 10 Haircare Miracle Shampoo Plus Keratin 33.8 oz Sulfate-Free Strengthening Moisture

It's A 10 Miracle Shampoo Plus Keratin is a sulfate-free daily cleanser that adds moisture and keratin proteins to help strengthen wet hair while it’s most vulnerable.

This formula combines gentle surfactants with keratin protein and moisture-binding ingredients to cleanse without stripping natural oils. Designed for use on damp hair, it aims to reduce breakage during washing and styling by delivering hydration and protein where strands need it most. The 33.8 oz size is geared toward frequent users or households, offering extended value and consistent care that supports healthier-looking hair with each wash.

How does this shampoo protect hair during washing?

While hair is wet, cuticles are more prone to stretching and breakage; this shampoo counters that by delivering keratin proteins and moisturizing agents that help reinforce fragile areas. It uses sulfate-free cleansing agents to remove dirt and oil without harsh stripping, helping hair retain elasticity and reducing friction during handling.

• Keratin protein infusion to support weakened strands
• Sulfate-free surfactants for gentler cleansing
• Moisture-supporting ingredients to prevent over-drying
• Large 33.8 oz bottle for frequent use or multi-person households

Will this shampoo work on frizzy or humidity-prone hair?

Formulated to lock out humidity and smooth the hair surface, the product helps reduce frizz by maintaining moisture balance and minimizing cuticle lift. It won’t coat hair with heavy silicones; instead, it relies on proteins and hydration to make strands less reactive to humid conditions.

• Humidity-resistant formulation to reduce frizz
• Lightweight conditioning feel prevents limpness
• Helps maintain style longer in moist climates

Does the shampoo offer sun protection and color care?

The formula includes ingredients that help shield hair from UV-induced damage while cleansing, supporting color retention and reducing sun-related fading. It’s free of sulfates and parabens, which can accelerate color loss, making it a better match for color-treated hair than harsher cleansers.

• Sun protection agents to help limit UV stress
• Sulfate- and paraben-free to preserve color vibrancy
• Keeps hair feeling clean without stripping color-supporting oils

How should I use this shampoo for best results?

Apply to wet hair, lather gently from roots to ends, and rinse thoroughly; repeat if needed. Follow with a conditioner or leave-in treatment from your routine to lock in moisture and enhance the strengthening benefits of the keratin infusion.

• Wet hair thoroughly before application
• Massage gently to minimize mechanical stress
• Pair with a conditioner for balanced moisture and manageability

Who is this for: It's A 10 Miracle Shampoo Plus Keratin 33.8 oz is well suited for people who wash hair regularly, those seeking gentler, sulfate-free cleansing, and anyone looking to reinforce weakened strands during wet styling. It’s an option for color-treated or humidity-prone hair needing moisture and protein support without heavy buildup. Ideal for single users wanting a long-lasting supply or families sharing a single bottle, it delivers consistent care across daily or frequent washes.

Ingredients

Water, Aqua, Eau, Sodium C14-16 Olefin Sulfonate, Lauramide DEA, Isopropylamine Dodecylbenzensulfonate, Glycol Stearate, PEG-150 Distearate, Polyquaternium-11, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Panthenol, PPG-2 Hydroxyethylcocamide, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Simmondsia Chinensis Seed Oil, Helianthus Annus Seed Extract, Butylene Glycol, Sulfated Castor Oil, Propylene Glycol, Lecithin, Capric Triglyceride, PEG-12 Oleate, Fragrance, Parfum, Tetrasodium EDTA, Sodium Chloride, Yellow 6, CI 15985, Red 33, CI 17200, DMDM Hydantoin, Iodopropynyl Butylcarbamate, Phosphoric Acid, Butylphenyl Methylpropional, Linalool.