IT Cosmetics Superhero Mascara — Volumizing & Lengthening Black, Buildable Lift with Collagen & Biotin

IT Cosmetics Superhero Mascara is a buildable, volumizing and lengthening mascara with collagen, biotin and peptides for lifted, separated lashes in a rich super black.

Designed as the brand’s top-selling mascara, Superhero combines a specially shaped brush with a stretchable, conditioning formula to coat lashes from root to tip. The lightweight, buildable texture aims to add visible volume and length while helping lashes feel conditioned over time. It’s formulated for sensitive eyes and intended to work with your daily makeup routine for a dramatic yet natural-looking lash line.

How does Superhero Mascara create volume and length in one coat?

The formula uses Elastic Stretch Technology to deliver measurable lift and extension without clumping. Micro-polymers and film-forming agents wrap each lash, while the Lash-Changing Power Brush reaches roots and tips to maximize coverage.

• Elastic Stretch Technology for flexible, buildable coverage
• Power brush designed to lift, separate and curl lashes
• Super black pigment for intense color payoff in one swipe

What active ingredients are included and what do they do for lashes?

Key conditioning components—hydrolyzed collagen, biotin and peptides—are included to support lash appearance and resilience. They help maintain flexibility, reduce dryness and create a smoother surface so mascara applies evenly.

• Hydrolyzed collagen supplies amino acids for lash elasticity
• Biotin supports healthier-looking hair and skin around lashes
• Peptides help strengthen and reduce brittleness over time

Is this mascara suitable for sensitive eyes and how should I apply it?

Superhero is formulated with sensitivity in mind and was created to minimize irritation while delivering dramatic results. Apply from the base of the lashes with a gentle wiggle motion, sweeping upward to tips; repeat for added intensity without clumping.

• Start at the root, wiggle to coat evenly, then sweep through to tips
• Layer additional coats for more volume—brush between coats to avoid clumps
• Safe to use with contact lenses and for sensitive eyes when directions are followed

How does Superhero fit into a full makeup routine?

This mascara complements complexion and eye products by finishing a look with lifted, defined lashes that catch light and frame the face. Use after foundation, concealer and any eyelid makeup to balance and enhance your overall look.

• Apply after base products like CC+ Cream and concealer
• Pair with curling tools if you want extra curl retention
• Removes with standard makeup remover or cleanser as part of your nightly routine

Who is this for: Anyone seeking an easy-to-layer mascara that visibly increases lash volume and length while offering conditioning benefits. It’s suited for people with sparse or short lashes, those with sensitivity concerns, and makeup lovers wanting a high-pigment black finish that builds without clumping.

Ingredients

AQUA / WATER / EAU • COPERNICIA CERIFERA CERA / CARNAUBA WAX / CIRE DE CARNAUBA • CYCLOPENTASILOXANE • ORYZA SATIVA CERA / RICE BRAN WAX • HYDROGENATED OLIVE OIL STEARYL ESTERS • ALCOHOL DENAT. • STEARIC ACID • PALMITIC ACID • TRIETHANOLAMINE • ACACIA SENEGAL GUM • EUPHORBIA CERIFERA CERA / CANDELILLA WAX • PROPYLENE GLYCOL • PHENOXYETHANOL • VP/VA COPOLYMER • AMINOMETHYL PROPANEDIOL • ISOPROPYL ALCOHOL • POLYVINYL ALCOHOL • CHLORPHENESIN • ETHYLHEXYLGLYCERIN • TOCOPHERYL ACETATE • BIOTIN • GLYCERIN • T-BUTYL ALCOHOL • BUTYLENE GLYCOL • HYDROLYZED COLLAGEN • CARBOMER • SODIUM LACTATE • POLYSORBATE 20 • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-7