IT Cosmetics Do It All Radiant Concealer — Medium Tan Neutral, 0.2 fl oz, Hydrating Creaseless Medium Coverage

IT Cosmetics Do It All Radiant Concealer is a creaseless, medium-coverage concealer plus multivitamin serum that hydrates, brightens and blurs for a radiant finish.

This multitasking concealer combines skincare ingredients with makeup performance: a silky formula that offers medium coverage, soft-focus smoothing powders, and amino-acid coated pigments to blend without settling into fine lines. Infused with hyaluronic acid, niacinamide, and vitamins B5 and E, the product is designed for 24-hour hydration and up to 16-hour wear, and comes in a convenient soft-tip click applicator for targeted or all-over use.

How will this concealer perform on mature or dry skin?

The formula is developed to be kind to mature and dry skin by prioritizing hydration and a non-creasing finish. Lightweight hyaluronic acid provides moisture, while soft-focus powders help minimize the look of texture for a smooth, radiant appearance.

• Contains hyaluronic acid for immediate and lasting hydration
• Soft-focus powders reduce the appearance of fine lines and texture
• Amino-acid coated pigments enhance blendability without caking
• Fragrance- and paraben-free, dermatologist and allergy tested

Can I use it for more than under-eye coverage?

Yes — this product works as a spot concealer, brightening corrector for dark circles, or as a light all-over coverage foundation alternative. The silky texture allows seamless layering and blending for different coverage needs.

• One click for spot coverage, three clicks for all-over application
• Use as a color corrector for dark circles or as a line-erasing concealer
• Blend with a brush for precision: Heavenly Luxe Brush #2 or #7 recommended
• Gives glowy medium coverage with a radiant finish

What skincare ingredients are included and what do they do?

The concealer is formulated with a short list of active skin-supporting ingredients to deliver hydration and improved texture while you wear makeup. These ingredients are chosen to complement coverage without compromising comfort or causing creasing.

• Hyaluronic acid: plumps and retains moisture
• Niacinamide: supports skin tone and surface texture
• Vitamins B5 and E: help soothe and condition the skin
• Soft-focus powders: instantly smooth and blur imperfections

How do I apply it for best, creaseless results?

The click applicator dispenses a controlled amount for targeted precision or broader coverage. Apply to clean skin, blend with a brush or fingertip, and set lightly if desired for longer wear — the formula is designed to resist settling into lines.

• Click once for spot concealing, three clicks for full-face application
• Use Heavenly Luxe Dual Airbrush Concealer Brush #2 for targeted work
• Use Heavenly Luxe Complexion Perfection Brush #7 for all-over blending
• May be layered for buildable medium coverage without creasing

Who is this for: IT Cosmetics Do It All Radiant Concealer in Medium Tan Neutral is suited for anyone seeking hydrating, non-creasing medium coverage with a luminous finish — especially those with dry or mature skin who want skincare benefits built into their makeup routine. It’s formulated to be gentle on sensitive skin and offers versatile application options for users who want a concealer that doubles as a corrective serum and light foundation alternative.

Ingredients

AQUA / WATER / EAU • COCO-CAPRYLATE/CAPRATE • HYDROGENATED POLYISOBUTENE • GLYCERIN • PROPANEDIOL • SYNTHETIC FLUORPHLOGOPITE • PROPYLENE GLYCOL • SORBITAN ISOSTEARATE • POLYGLYCERYL-6 POLYRICINOLEATE • NIACINAMIDE • PHENOXYETHANOL • MAGNESIUM SULFATE • DISODIUM STEAROYL GLUTAMATE • HYDROXYACETOPHENONE • PARAFFIN • DISTEARDIMONIUM HECTORITE • CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE • CAPRYLYL GLYCOL • SILICA SILYLATE • BUTYLENE GLYCOL • SYNTHETIC WAX • TOCOPHEROL • CAFFEINE • SODIUM POLYGLUTAMATE • PANTHENOL • SODIUM HYALURONATE • TRISODIUM ETHYLENEDIAMINE DISUCCINATE • ALUMINUM HYDROXIDE • ADENOSINE • CARBOMER • SODIUM LACTATE • POLYSORBATE 20 • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-28