IT Cosmetics Confidence in a Serum Lip Gloss — Self-Worth (Soft Pink Beige), 8HR Hydration & High Shine

IT Cosmetics Confidence in a Serum Lip Gloss in Self-Worth is a sheer, high-shine lip gloss that also acts like a hydrating lip serum to smooth, condition, and provide up to 8 hours of non-sticky moisture.

This hybrid lip gloss and lip serum blends glossy color with skin-nourishing actives—hyaluronic acid, tri-peptide, ceramide-rich ingredients and vitamin E—so your lips look luminous while feeling softer. The formula is free of parabens and mineral oil, comes in universally flattering translucent shades, and is designed for easy daily wear whether used alone or layered over lipstick.

How will this gloss fit into my daily routine?

Use it as a no-fuss, everyday gloss for instant sheen and ongoing hydration. The lightweight, non-sticky texture layers cleanly over other lip products and works well on its own for a fresh, natural finish.

• One-swipe shine and subtle color boost
• Petal applicator for precise, mess-free application
• Compatible with lipstick or worn solo for minimalist looks

What ingredients help hydrate and smooth lips?

The formula pairs hyaluronic acid to attract and retain moisture with a tri-peptide blend that supports smoother lip texture. Vitamin E and ceramide-supporting ingredients help reinforce the lip barrier so lips feel conditioned longer without heavy residue.

• Hyaluronic acid delivers immediate moisture-holding benefits
• Tri-peptide helps the lip surface appear smoother
• Vitamin E and barrier-supporting lipids promote resilience

Will the gloss feel sticky or weigh lips down?

No—this gloss is formulated to give a glossy finish without tackiness. Users report a lightweight, comfortable wear that maintains shine while allowing lips to move naturally.

• High-shine finish with non-sticky texture
• Lightweight base that layers without clumping
• Designed for sensitive and dry lips

How long does the hydrating effect last?

Designed to provide instant moisture and extended comfort, the clinically-inspired formulation offers up to eight hours of hydration in typical wear. Results will vary by individual, but the blend of humectants and barrier-support ingredients helps lips retain moisture through daily activities.

• Instant conditioning on application
• Formulation supports prolonged hydration for several hours
• Clinical-style consumer feedback shows high rates of immediate conditioning

Who is this for: This product suits anyone wanting effortless glossy color plus targeted lip care—ideal for people with dry, sensitive, or normal lips who want to simplify their routine while improving lip comfort. It’s also a good pick for those who prefer clean-feeling, non-sticky formulas and for makeup lovers who want a universally flattering sheer shade (Soft Pink Beige "Self-Worth") that layers easily over other lip products.