IT Cosmetics Confidence in a Serum Lip Gloss — Self-Determined Soft Cool Mauve, 8HR Hydration & High Shine

This hybrid lip gloss and serum combines lightweight color with a conditioning treatment designed for daily wear. Formulated without parabens or mineral oil, it targets dry and sensitive lips with a 90% hydration base featuring hyaluronic acid, a tri-peptide complex, and vitamin E. The result is a glossy, comfortable finish that layers well over lipstick or wears alone for effortless radiance.

How does this gloss keep lips hydrated all day?

The formula relies on humectants and skin-supporting ingredients to attract and retain moisture while helping strengthen the lip barrier. Clinical-style consumer feedback reported immediate conditioning and prolonged smoothing, reflecting the blend’s ability to support lip hydration throughout the day.

• Hyaluronic acid draws and locks in moisture for an instant-plumping feel.
• Tri-peptide supports smoother lip texture over repeated use.
• Vitamin E helps maintain a healthier moisture barrier and comfort.
• Clinically inspired testing: most users reported improved hydration and smoothness.

Will the finish feel sticky or heavy?

This gloss is formulated to deliver high shine without the tacky, heavy sensation associated with many glosses. The lightweight texture slides on smoothly with a non-gumming finish that’s comfortable for long wear and easy layering.

• Non-sticky, high-shine formula for a polished look.
• Sheer pigment for subtle color that won’t overpower other lip products.
• Petal applicator deposits just the right amount of product for even coverage.

How do I use it in my daily makeup routine?

Use alone for a natural, radiating lip or layer over lipstick to boost shine and hydration. The applicator and sheer finish make it versatile for minimal or more polished looks, and it pairs well with brow and lash-focused products for quick, low-effort routines.

• Apply directly from the tube for quick, glossy coverage.
• Layer over matte or cream lip colors to add shine and moisture.
• Use throughout the day to top up hydration without removing makeup underneath.

What shade is Self-Determined and who will it flatter?

Self-Determined is a soft cool mauve with sheer pigment designed to flatter a wide range of skin tones. The subtleness of the shade makes it suitable for everyday wear while the sheen enhances natural lip color for a polished finish.

• Sheer mauve tint for universal wearability.
• Works well on cool and neutral undertones for balanced color.
• Complementary to minimal or full makeup looks.

Who this is for: Ideal for anyone seeking a dual-purpose lip product that provides visible shine and sustained hydration without stickiness. If you want a simple, skin-friendly gloss that also supports lip condition—whether you have dry, sensitive lips or you just prefer lightweight daily shine—this product offers a practical, flattering option in a universally wearable mauve.