ILES FORMULA PARIS NEW YORK Haute Performance Shampoo — Silicone-Free Repair & Moisture for Dry, Damaged Hair

ILES FORMULA Haute Performance Shampoo is a silicone-free, salon-grade cleansing treatment that restores moisture, reduces breakage, and smooths frizz for dry, damaged, and color-treated hair.

This concentrated shampoo was formulated by Wendy Iles to deliver professional results at home. It cleanses gently without stripping natural oils, helps detangle and even out porosity, and leaves hair soft, bouncy, and glossy. Designed to pair with the Haute Performance Conditioner and Finishing Serum, the system aims to rebuild strength and improve manageability for over-styled, brittle, or humidity-prone hair.

How does this shampoo repair dry, damaged hair?

The formula targets weakened strands by replenishing moisture and smoothing the hair cuticle. Over time, repeated gentle cleansing and hydration help reduce breakage and promote a healthier-looking surface without relying on silicones.

• Hydrating botanical extracts that restore suppleness and shine
• Lightweight agents that detangle and reduce friction during rinsing
• pH-balanced formulation to support cuticle recovery and even porosity

Will this control frizz and hold up in humidity?

Yes — the shampoo smooths the cuticle and reduces flyaways for a sleeker finish that resists humidity. It won’t weigh hair down, so movement stays natural while the surface looks polished.

• Featherlight cleansing that improves surface smoothness
• Frizz-minimizing ingredients that aid in styling and manageability
• Designed to complement finishing products for longer-lasting shine

Is this safe for color-treated and chemically processed hair?

The gentle, non-stripping formula is suitable for color-treated and chemically processed hair, helping to preserve vibrancy while addressing damage. For optimal results, use with the accompanying conditioner to lock in moisture and reduce breakage.

• Non-stripping surfactants that protect color and integrity
• Compatible with dyes, relaxers, and texturizing services when used as directed
• Pairs with a rebuilding conditioner to maximize strength gains

How should I incorporate this into my routine for best results?

Use as your daily or regular shampoo depending on hair type and needs. Wet hair thoroughly, apply a small amount, lather gently focusing on the scalp, then rinse; follow with Haute Performance Conditioner for targeted repair.

• Apply to wet hair, concentrate on scalp, rinse thoroughly
• Follow with the matching conditioner for reduced breakage
• Use with Finishing Serum for salon-style shine and protection

Who is this for? ILES FORMULA Haute Performance Shampoo is intended for people with dry, brittle, over-styled, or color-treated hair who want salon-level hydration and smoothing without silicones. It suits those seeking to reduce breakage, tame frizz in humid conditions, and restore manageability while maintaining natural movement. Ideal as part of a clean, professional haircare routine or for anyone transitioning away from heavy silicone-based products.