Heroine Make Long & Curl Waterproof Mascara — New Gray Black, Volumizing & Smudge-Proof Longwear Curl

This waterproof mascara from Heroine Make (KissMe) combines an upgraded Long EX Fiber formula with adhesion and smoothing powders to deliver defined, separated lashes without clumps or stiffness. Designed in Japan, the lightweight composition balances curl retention, buildable volume, and gentle removal—making it suitable for everyday wear, extended days, and humid conditions where smudge resistance matters.

How does this mascara create both length and volume?

The new Long EX Fiber Formula deposits fine fibers along each lash for visible extension while the creamy, volumizing base adds body at the roots. Applied in layers, the fibers and base work together so lashes appear longer and fuller but still soft to the touch.

• Fine Long EX Fibers for natural-looking extension
• Volumizing base builds thickness without clumping
• Even coating ensures separation and definition

Will it stay put through sweat, humidity, or tears?

This mascara uses a super-grade waterproof and smudge-proof system formulated to resist water, sebum, and friction for extended wear. Shape-retaining polymers lock the curl while adhesion powders help the formula cling to lashes so it resists transfer throughout the day.

• Super-grade 4 waterproof formula for long durability
• Adhesion powder for strong hold on each lash
• Designed to resist sweat, tears, and oil

How does it affect lash comfort and removal?

The lightweight texture coats lashes without feeling heavy, and conditioning botanicals help maintain lash flexibility. When you’re ready to remove it, the formula is designed to come off cleanly with your usual makeup remover, avoiding harsh pulling or rubbing.

• Lightweight finish keeps lashes soft, not crunchy
• Contains Camellia, Argan, Wild Rose, Almond oils, amino acids, and Shea butter
• Removes easily with regular makeup removers

How do I use it for best results?

Start at the base of clean lashes and sweep upward in a gentle zigzag motion to deposit product evenly. Add additional coats gradually for more length and volume; the formula builds without heavy clumps so you can control intensity.

• Apply from root to tip with gentle zigzag strokes
• Layer while slightly damp for progressive lengthening
• Use a clean spoolie to separate any lightly stuck lashes

Who is this for: Ideal for anyone seeking a reliable, long-wear mascara that enhances both length and volume while holding curl—people with active days, humid climates, or those who prefer makeup that lasts without smudging. It’s formulated to be comfortable for sensitive eyes and contact lens wearers, and suitable for users who want buildable drama or a refined everyday look.