HARUHARU Black Rice Hyaluronic Anti-Wrinkle Serum 50 ml — Fermented Antioxidants & Deep Hydration

HARUHARU Wonder Black Rice Hyaluronic Anti-Wrinkle Serum is a lightweight, milky serum that pairs fermented black rice antioxidants with hyaluronic acid to hydrate and visibly firm skin.

This serum blends concentrated fermented black rice extract, hydrating hyaluronic acid, and skin-soothing botanicals into a fast-absorbing formula designed as a targeted anti-aging step. It aims to protect against environmental stressors, support skin elasticity and deliver deep moisture without a heavy finish. The product is formulated with mostly naturally derived ingredients, is vegan and cruelty-free, and completed basic skin irritation testing.

How does this serum help improve skin firmness and texture?

The combination of fermented black rice and liposome technology supports skin resilience while hyaluronic acid supplies multi-layer hydration to plump fine lines. Regular use can help skin look tighter and smoother by improving moisture retention and surface elasticity.

• Fermented black rice provides polyphenols and flavonoids that support skin defense.
• Liposome delivery improves ingredient penetration to target layers.
• Hyaluronic acid hydrates both surface and deeper skin layers for plumping.

What skin concerns is this serum best suited for?

This formula is targeted at visible signs of aging such as fine lines, reduced elasticity and dullness. It also benefits skin exposed to daily pollution and UV stressors looking for antioxidant support and replenishing hydration.

• Fine lines and early wrinkle prevention.
• Dehydrated, lackluster complexion needing bounce and glow.
• Skin exposed to environmental aggressors seeking antioxidant support.

How do I use the Haruharu Wonder Black Rice Serum in my routine?

Apply this serum after cleansing and toning, both morning and night, before heavier creams or oils. Use a few drops and gently press into face and neck until absorbed; follow with moisturizer and SPF during daytime.

• Morning and evening: apply 2–4 drops to clean skin.
• Layer under moisturizer or sleeping cream for sustained hydration.
• Use consistently for several weeks to assess visible changes.

Are there active botanicals or technical features I should know about?

Yes—fermented black rice, Panax ginseng-infused liposomes, beta-glucan and red ginseng extract play central roles. Lavender oil is included to help calm the skin, and the formula emphasizes natural-derived components with a technology-driven delivery system.

• Fermented black rice: concentrated antioxidants and pigments.
• Sphere-shaped liposomes: enhance delivery of extracts into skin.
• Beta-glucan and red ginseng: support healing and rejuvenation processes.

Who is this for: This serum is designed for adults seeking a hydrating anti-wrinkle step that combines botanical antioxidants with modern delivery technology. It suits those with normal to dry skin who want lightweight but effective firming and moisture, and for anyone preferring formulations with predominantly natural ingredients and cruelty-free credentials. If you have very sensitive skin, perform a patch test first to confirm tolerance.

Ingredients

Water, glycerin, lecithin, caprylic/capric triglyceride, camellia japonica seed oil, hydrogenated lecithin, helianthus annuus (sunflower) seed oil, oryza sativa (rice) extract (10,000ppm), phyllostachys pubescens shoot bark extract (2,000ppm), aspergillus ferment, hyaluronic acid (2,000ppm), panax ginseng root extract, cyclodextrin, sclerotium gum, c12-16 alcohols, palmitic acid, alteromonas ferment extract, usnea barbata (lichen) extract, zanthoxylum piperitum fruit extract, pulsatilla