Hairstory New Wash Original Purple cleansing cream for blonde, gray & silver — 8 fl oz refill pouch, sulfate-free toning + hydrati

This refill pouch contains 8 fluid ounces of Hairstory's New Wash Original Purple, a sulfate-free alternative to traditional purple shampoos. Formulated to tone unwanted yellow and brassy hues while preserving moisture, this cleansing cream combines color-correcting violet pigments with nourishing botanicals like aloe vera, jojoba oil and sunflower seed oil. The result is cleaner, cooler-toned hair that stays soft and manageable without the drying effects associated with many toning shampoos.

How does New Wash Purple remove brassiness without drying hair out?

Instead of relying on harsh detergents, New Wash uses a creamy, detergent-free base that cleans by emulsifying oils and buildup when mixed with water. Purple pigments target warm yellow tones while conditioning agents maintain the hair's natural moisture balance, reducing the stripped or brittle feel you might get from traditional toners.

• Detergent-free formula cleans gently with added water activation
• Purple pigments neutralize brassiness on contact
• Botanical oils and aloe vera restore softness and shine

When and how should I use this cleansing cream for best results?

Use New Wash Original Purple like a shampoo each time you wash, or as your colorist recommends. Apply generously to wet hair, add a small amount of water to create a milky emulsion, massage into scalp and lengths, leave for 2–5 minutes, then rinse thoroughly for balanced tone and hydration.

• Coat wet hair from roots to ends and emulsify with water
• Massage with fingers or a scalp brush to ensure contact
• Leave on 2–5 minutes for toning, then rinse completely

Will this product work on color-treated and natural blonde, gray or silver hair?

Yes — New Wash Original Purple is designed for both color-treated and natural cool-toned hair. Its gentle toning action helps refresh salon color and natural shades while protecting against fading from washing and environmental exposure.

• Safe for color-treated blonde, gray and silver tones
• Helps reduce fading from UV, overwashing and pollution
• Suitable for regular use to maintain cool vibrancy

What additional scalp and hair benefits does this cleansing cream provide?

Beyond toning, the formula includes moisturizing and antioxidant-rich ingredients that support a healthier scalp barrier and smoother hair cuticles. Regular use helps improve manageability, adds shine and leaves hair feeling refreshed rather than dry or brittle.

• Aloe vera soothes and hydrates the scalp
• Jojoba and sunflower oils nourish and smooth strands
• Botanical extracts provide antioxidant protection

Who is this for: Hairstory New Wash Original Purple is ideal for anyone with blonde, silver, gray or platinum hair who wants to neutralize warmth without sacrificing moisture. It’s well suited to people who prefer sulfate-free cleansing, those who want to extend the life of salon color, and anyone seeking a one-step wash that tones and conditions at the same time. The 8 fl oz refill pouch is a practical choice for regular users who wish to reduce packaging waste while keeping a steady supply of their purple cleansing cream.

Ingredients

Water/Aqua/Eau, Aloe Barbadensis Leaf Juice, Glycerin, Cetearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Stearyl Alcohol, Gluconolactone, Rosa Centifolia Flower Water, Equisetum Arvense (Horsetail) Leaf Extract, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Viola Odorata Flower/Leaf Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Helianthus Annuus (Sunflower) Seed Oil, Propanediol, Glycine Soja (Soybean) Oil, Xylitol, Phytosterol, Mentha Piperita (Peppermint) Oil, Panthenol, Distearoylethyl Dimonium Chloride, Behentrimonium Methosulfate, Polyglyceryl-2 Stearate, Menthyl Lactate, Glyceryl Stearate, Caprylic Acid, Caprylyl Glycol, Calcium Gluconate, Tocopherol, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Citric Acid, Cl 60730 Fragrance/Parfum: Triethyl Citrate, Pelargonium Graveolens (Geranium) Oil, Guaiacum Officinale (Guaiacwood) Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Artemisia Pallens (Davana) Flower Oil, Juniperus Virginiana (Cedarwood) Oil, Citronellol, Geraniol, Linalool