GREAT CLIPS Latitude Natural Style Cream — 5.1 oz Low Hold, Low Shine Hair Cream for Men

GREAT CLIPS LATITUDE Natural Style Cream is a lightweight men's styling cream that provides low hold and no added shine for a natural, touchable finish.

This styling cream is designed for men who want subtle control and a lived-in look without stiffness or glossy residue. Formulated with orange and comfrey extracts and free of parabens, sulfates, and phthalates, it adds texture and softness while keeping hair movable. The 5.1 oz size fits easily in a bathroom cabinet or travel kit, and the formula works on dry or towel-dried hair as well as to tame and soften facial hair.

How does this cream deliver a natural-looking finish?

The LATITUDE cream uses a low-hold base that shapes hair lightly without creating firm structure or shine. It absorbs quickly so hair stays flexible and appears unstyled but refined—ideal for casual everyday looks. Because it contains no shine-enhancing additives, hair keeps a matte, natural surface.

• Low-hold formula prevents crunchy stiffness.
• No added shine maintains a matte appearance.
• Lightweight texture avoids weighing hair down.
• Works on short to medium lengths for natural separation.

Can I use it on damp hair, dry hair, or facial hair?

Yes—apply a small amount to either dry or towel-dried hair to achieve different effects: dappling through dry hair adds texture and separation, while applying to damp hair helps set a softer shape as it dries. The same lightweight cream also smooths and softens beard or mustache hair without over-conditioning or leaving residue.

• Use on towel-dried hair for relaxed shaping.
• Apply to dry hair to boost texture and separation.
• Work sparingly through facial hair for softness.
• Reworkable throughout the day with your fingers.

What ingredients make it gentle yet effective?

LATITUDE emphasizes simpler, beneficial ingredients: orange extract for a fresh scent and mild conditioning, and comfrey extract to help keep hair feeling supple. The product avoids parabens, sulfates, and phthalates, catering to shoppers who prefer fewer harsh additives while still wanting reliable styling performance.

• Orange extract for light fragrance and conditioning benefits.
• Comfrey extract to help maintain softness and manageability.
• Free from parabens, sulfates, and phthalates.
• Cruelty information and specific certifications may vary by packaging.

How much product should I use and how do I apply it?

A little goes a long way—start with a pea-sized amount and increase only if needed. Rub the cream between your palms until it warms, then work it evenly through the hair from roots to ends, finishing with finger-styling for separation. For facial hair, smooth a small amount through the beard to reduce frizz and add softness without shine.

• Begin with a pea-sized amount for short hair; more for thicker lengths.
• Warm between palms before applying for even distribution.
• Style with fingers for a relaxed, textured look.
• Reapply sparingly to avoid buildup; shampoo as usual.

Who this is for: GREAT CLIPS LATITUDE Natural Style Cream suits men seeking a low-maintenance, natural finish—those who prefer touchable hair with subtle texture rather than firm hold or shine. It's a good choice for everyday casual styles, short-to-medium hair lengths, and for anyone wanting a lighter, more natural alternative to heavier gels, waxes, or pomades. If you favor simple ingredient lists and easy reworkability, this product fits well into a streamlined grooming routine.

Ingredients

Water, C11-13 Isoalkane, Palmitic Acid, Stearic Acid, Petrolatum, SD Alcohol 40-B (Alcohol Denat.), C12-15 Alkyl Benzoate, Cetyl Alcohol, Steareth-2, Steareth-21, Isopropyl Palmitate, Polyimide-1, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Aminomethyl Propanol, Benzyl Alcohol, Chondrus Crispus (Carrageenan) Extract, Citric Acid, Citrus Aurantium Dulcis (Orange) Flower Extract, Dehydroacetic Acid, Fragrance (Parfum), Glycerin, PEG-75 Lanolin, Polysorbate 20, PPG-2 Myristyl Ether Propionate, Propylene Glycol, Symphytum Officinale Leaf Extract, Urtica Dioica (Nettle) Extract.