GREAT CLIPS Latitude Firm Style Gel for Men — 5.1 oz High Hold, High Shine, Hydrating Formula

Latitude Firm Style Gel by GREAT CLIPS is a high-hold, high-shine men’s styling gel that locks hair into place without drying or flaking.

If you want a polished look that lasts from morning through evening, this 5.1 oz jar delivers strong control and noticeable shine while keeping hair hydrated. The updated formula removes DMDM hydantoin and is free of parabens, sulfates, and phthalates, while botanical extracts of orange and comfrey help condition and soothe the scalp. Packaging may vary but the performance remains consistent: defined styles, minimal residue, and easy application.

How will this gel hold my style during a long day?

Latitude Firm Style Gel provides a firm, pomade-like hold designed to keep short and structured styles intact without reapplication. The product sets quickly and resists flaking, so styles stay defined even in busy or humid conditions.

• Strong, long-lasting hold for structured or slicked-back looks
• High-shine finish for a polished appearance
• Quick-setting texture that reduces touch-ups
• Holds without leaving visible residue or flakiness

Will this gel make my hair feel dry or flaky?

No — the formula is made to avoid dryness and buildup. DMDM hydantoin was removed to help retain moisture, and the gel’s conditioning blend prevents the stiff, crunchy feel some gels create.

• Hydrating base that keeps strands supple
• No flaking or powdery residue after styling
• Leaves hair touchable, not brittle
• Suitable for daily styling without visible buildup

What benefits do the orange and comfrey extracts provide?

Orange and comfrey extracts are included to support healthier-looking hair and a calmer scalp. These botanical ingredients help condition hair and add a subtle, fresh fragrance without overpowering the finished look.

• Orange extract adds natural conditioning and a light citrus scent
• Comfrey extract helps soothe and comfort the scalp
• Botanical support complements styling without harsh chemicals

How should I use Latitude Firm Style Gel for best results?

Apply a small amount to dry or towel-dried hair and shape as desired. Start with less product and add more for stronger hold or increased shine to avoid weighing hair down.

• Work a pea-sized amount through short to medium hair lengths
• Use on dry hair for maximum hold and high shine
• Combine on towel-dried hair for a softer, malleable finish
• Wash out easily with regular shampoo

Who is this for: GREAT CLIPS LATITUDE Firm Style Gel is designed for men who want a dependable, high-hold product with a glossy finish but without the drying side effects of older gel formulas. It's ideal for barbershop-style cuts, slicked-back looks, and anyone seeking all-day control with a touch of conditioning. Suitable for everyday use and for those who prefer products free from parabens, sulfates, phthalates, and DMDM hydantoin. Remember: packaging may vary, but the 5.1 oz size and reliable performance remain the same.