Goldwell StyleSign Mattifying Paste — Matte Texturizing Paste, Vegan Color-Safe 75ml, Strong Matte Hold & Volume

Goldwell StyleSign Mattifying Paste is a color-safe, vegan styling paste that delivers the strongest matte finish in the StyleSign range while adding texture, fullness and flexible hold.

Designed to create textured, tousled looks without shine, this mattifying paste works on towel-dried or dry hair to build volume, define strands and control flyaways. The silicone- and mineral oil-free formula contains natural castor oil, is dermatologically tested and CO₂-compensated, making it a styling choice for anyone seeking matte texture with responsible credentials.

How does this paste create matte texture without weighing hair down?

Goldwell’s paste is formulated to absorb light and reduce surface shine while maintaining a flexible, medium hold. Rather than coating hair with heavy silicones, it uses a blend that leaves hair feeling dry-to-the-touch but touchable in motion.

• Strong matte effect for a flat, modern finish
• Medium hold that keeps shape but allows reworking
• Free from silicones and mineral oil to avoid buildup

Will it add volume to fine or thinning hair?

Yes — applied at the roots or worked through towel-dried hair, the paste lifts and thickens strands to create the appearance of fuller hair. Its texture-enhancing properties help small sections hold shape, resulting in noticeably more body.

• Works on wet or dry hair for root lift or all-over texture
• Buildable application for subtle to stronger volume
• Helps hair look fuller without sticky residue

How do I use it for different hair lengths and styles?

The paste is versatile: use a small amount to separate and define tips on short styles, apply through mid-lengths for piecey texture, or rough it into roots for matte updos. Start with a pea-sized amount and increase as needed for your hair’s thickness and desired effect.

• Short hair: rub between fingers, sculpt tips and strands
• Mid-lengths: distribute evenly for separation and movement
• Long hair: apply near roots for volume, or to ends for matte definition

Is this product suitable for color-treated or sensitive scalps?

Yes — the formula is color-safe and dermatologically tested, formulated without animal-derived ingredients and free of silicones and mineral oil. It’s designed to be gentle on hair while maintaining styling performance.

• Color-safe formula preserves salon color vibrancy
• Vegan recipe with no animal-derived ingredients
• Dermatologically tested for everyday use

Who is this for: Goldwell StyleSign Mattifying Paste is ideal for anyone wanting a true matte finish and textured styles — from people with fine or thinning hair who need volume to those with short, layered cuts seeking separated, piecey definition. It suits all hair textures and is a good option for color-treated hair and users who prefer silicone-free, climate-compensated styling products.

Ingredients

Water/Aqua/Eau, Ricinus Communis (Castor) Seed Oil, Calcium Sulfate, Sorbitol, Bis- Diglyceryl Polyacyladipate-2, Hydrolyzed Corn Starch, Cetearyl Alcohol, Propanediol, Stearamidopropyl Dimethylamine, Hydroxyacetophenone, Lactic Acid, Hydrated Silica, Glycerin, Ethylhexylglycerin, Maltodextrin, Caprylic/Capric Triglyceride, Himanthalia Elongata Extract, Tocopherol, Phenoxyethanol, Fragrance/Parfum, Caramel