Goldie Locks Brilliant Blonde Purple Shampoo — 8.45 fl oz sulfate-free toner for blonde, silver & highlighted hair, neutralizes br

Goldie Locks Brilliant Blonde Purple Shampoo is a sulfate-free purple shampoo that neutralizes brass and refreshes blonde, silver, and lightened hair while remaining safe for color-treated hair and extensions.

Designed to restore cool, luminous tones between salon visits, this shampoo uses violet pigments plus botanical extracts to tone away yellow and warm undertones without over-drying. The formula is free of sulfates, proteins, parabens, phthalates and gluten, making it gentle on chemically treated hair and compatible with extensions. Use once or twice weekly to maintain brightness and manageability.

How does this shampoo reduce brass and yellow tones?

The shampoo deposits violet pigments that counteract yellow and orange in the hair shaft, visibly cooling brassy tones with each lather. It’s formulated to balance warmth without leaving a purple cast when used as directed.

• Violet pigments neutralize yellow/orange undertones
• Even, controlled toning—no over-darkening
• Works on blonde, silver, highlighted and lightened hair

Will it dry out or damage my color-treated or extension hair?

No—this shampoo avoids harsh sulfates and added proteins, so it cleanses without stripping color or adding stiffness. Lightweight humectants and botanical extracts help retain moisture and keep hair smooth and manageable.

• Sulfate-free, protein-free and paraben-free cleansing base
• Formulated to protect color vibrancy and extension bonds
• Leaves hair touchably soft and easier to detangle

What botanical benefits are included and how do they help shine?

Blueberry and purple yam extracts contribute antioxidants and natural pigments that support vibrancy while enhancing shine. These botanicals help shield hair from environmental dulling so tones stay clearer and more luminous between washes.

• Blueberry extract boosts natural radiance and antioxidant protection
• Purple yam helps maintain cooler tones and adds sheen
• Lightweight formulation avoids residue buildup

How often should I use Brilliant Blonde Purple Shampoo and how should I apply it?

Use 1–2 times per week or as needed depending on how quickly your hair develops brassiness. For best results, apply to wet hair, lather, leave on for 1–3 minutes then rinse; extend or shorten processing time based on desired toning intensity.

• Apply to wet hair, lather and leave 1–3 minutes
• Rinse thoroughly and follow with your regular conditioner
• Adjust frequency based on tone and hair porosity

Who this product is for: Goldie Locks Brilliant Blonde Purple Shampoo is aimed at people with natural or color-treated blonde, platinum, silver, highlighted, or lightened hair who want a gentle, salon-friendly maintenance option at home. It’s also suitable for those who wear extensions and anyone seeking a clean, cruelty-free formulation free from sulfates, proteins, parabens, phthalates, DMDM hydantoin and gluten. If you need predictable toning without heavy detergents or added proteins, this shampoo provides targeted neutralization and softening in an easy weekly ritual.

Ingredients

Aqua (Water/Eau), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Cocamide MIPA, PEG-120 Methyl Glucose Dioleate, Fragrance/Parfum, Phenoxyethanol, Glycol Distearate, Vaccinium Angustifolium Fruit Extract, Ipomoea Batatas Extract, Helianthus Annuus (Sunflower) Seed Extract, Glycerin, Trisodium Ethylenediamine Disuccinate, Persea Gratissima (Avocado) Oil, Polyquaternium-7, Polyquaternium-10, Sodium Benzoate, Potassium Sorbate, Coumarin, Benzyl alcohol, Linalool, Ext. Violet 2/ CI 60730