GIOVANNI Root 66 Max Volume Shampoo — 8.5 oz (3 Pack), Volumizing & Color-Safe for Fine Hair

GIOVANNI Root 66 Max Volume Shampoo is a lightweight, nutrient-rich shampoo designed to add body and bounce to fine, limp hair while preserving color.

This salon-inspired formula combines Pro-Vitamin B5 and horsetail extract to gently cleanse hair, strengthen fragile strands, and create lift at the roots without weighing hair down. Formulated to be color-safe and cruelty-free, the shampoo supports fuller-looking hair through a mix of botanicals, vitamins, and silicone-free surfactants that emphasize natural texture and manageability.

How does this shampoo add lift to flat roots?

The GIOVANNI Root 66 formula targets the root area with lightweight conditioning agents and volumizing polymers that separate strands for visible lift. It cleanses excess oils and product buildup that can flatten hair while leaving a clean foundation for styling.

• Gentle surfactants remove oil and residue without heavy silicones.
• Volumizing polymers create separation at the root for instant lift.
• Pro-Vitamin B5 improves strand flexibility to hold body longer.

What nutrients are in the shampoo and why do they matter?

This shampoo is enriched with horsetail extract, a botanical high in silica, and Pro-Vitamin B5 to support strength and hydration in fine hair. These ingredients work together to reduce the appearance of breakage and enhance resilience without adding weight.

• Horsetail extract provides plant-derived silica to help fortify fragile strands.
• Pro-Vitamin B5 locks in moisture and increases hair elasticity.
• Antioxidant-rich botanicals help protect hair surface from daily wear.

Is GIOVANNI Root 66 safe for color-treated hair?

Yes—this formulation is color-safe and designed not to strip or dull salon color. The gentle cleansing system preserves pigment while providing the moisture and nutrients color-treated hair needs to appear fuller and healthier.

• Formulated without harsh sulfates that can accelerate color fade.
• Moisture-balancing ingredients prevent over-drying of treated hair.
• Supports shine and vibrancy through mild, pH-balanced cleansing.

How does this product align with eco and cruelty standards?

GIOVANNI emphasizes natural-forward formulations and sustainable presentation, delivering salon performance from a brand with Leaping Bunny cruelty-free certification. Packaging is recyclable and many ingredients are organic or plant-derived, reflecting the company’s long-running commitment to responsible sourcing.

• Leaping Bunny certified—no animal testing.
• Vegan-friendly formula with multiple organic ingredient listings.
• Recyclable bottles and design focused on reducing unnecessary waste.

Who is this for: GIOVANNI Root 66 Max Volume Shampoo suits anyone with fine, limp, or lifeless hair who wants immediate root lift and long-term strand support without harsh detergents. It’s ideal for color-treated hair, users seeking cruelty-free products, and anyone who prefers botanical-enriched salon-quality care in everyday shampooing.

Ingredients

INGREDIENTS: Aqua (Water), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Lauroamphoacetate, Acrylates Copolymer, Decyl Glucoside, Benzyl Alcohol, Sodium Chloride (Sea Salt), Fragrance, *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Actinidia Chinensis (Kiwi) Fruit Extract, *Carica Papaya (Papaya) Fruit Extract, *Equisetum Arvense (Horsetail) Extract, *Mangifera Indica (Mango) Fruit Extract, Sodium Benzoate, Benzyl Benzoate, Glyceryl Citrate/Lactate/Linoleate/Oleate, Alcohol, Dehydroacetic Acid, Sodium Hydroxide. *USDA Organically produced ingredient. Due to the chain of supply, certain GIOVANNI® products may have previous ingredient statements. Please refer to the ingredient label as affixed to or printed on each product. Please note this ingredient list is applicable only for product distribution in the United States. From time to time we may have ingredient changes to some of our products due to newer more natural raw materials or botanicals becoming available. These changes could make a product look slightly different from its predecessor in color, fragrance and texture, but rest assured the performance of the product will be the same or better with the ingredient change. We continually strive to formulate products as natural as possible while pleasing our customers with high-performance products. DIRECTIONS: Lather into wet hair. Rinse. Repeat for maximum volume. Follow with Root 66™ Max Volume Conditioner and Root 66™ Max Volume Directional Root Lifting Spray for big-time body.