GIOVANNI Hydrating Clarifying Shampoo 24 fl oz — 50:50 daily formula for moisture balance & frizz control

GIOVANNI 50:50 Balanced Hydrating Clarifying Shampoo is a daily-use formula that cleanses and hydrates hair, balancing moisture while removing buildup for softer, more manageable strands.

This salon-inspired shampoo blends clarifying power with moisture retention, designed for normal to dry hair that needs gentle cleansing without over-drying. The Eco Chic formulation pairs botanical extracts with proteins and vitamins to help improve texture and manageability after chemical processing, heat styling, or frequent product use. It’s formulated to be mild enough for everyday use while still addressing frizz, tangles, and residue that weigh hair down.

How does this shampoo remove buildup without stripping natural oils?

The 50:50 concept balances clarifying surfactants and conditioning agents so impurities are lifted while hydration is maintained. Rather than relying on strong detergents alone, the formula uses milder cleansing ingredients plus humectants and botanical extracts to preserve the hair’s natural moisture barrier.

• Gentle surfactants remove dirt, oil, and styling residue.
• Moisturizing agents help retain internal and surface hydration.
• Botanical extracts soothe the scalp to reduce tightness after washing.

Will this work on color-treated or chemically processed hair?

This shampoo is formulated with a focus on protecting processed hair by providing hydration and minimizing additional stress from cleansing. It avoids harsh stripping ingredients so color and texture treatments stay more intact between salon visits.

• Hydrating components help prevent brittle, dry ends common after processing.
• Clarifying action removes product buildup that can dull processed color.
• Safe daily-use formulation supports frequent maintenance without aggressive detergents.

Can it tame frizz and improve manageability?

Yes — the blend of proteins, vitamins, and botanical moisturizers helps smooth the cuticle and reduce flyaways. Regular use softens coarse hair and makes detangling and styling easier, particularly for hair that’s been heat-styled or chemically altered.

• Protein and nutrients fortify weakened strands for less breakage during styling.
• Botanical emollients add slip to ease combing and reduce tangles.
• Leaves hair feeling softer and looking smoother after each wash.

What sensory experience and scent should I expect?

The shampoo produces a gentle, creamy lather that rinses clean without residue. Fragrance notes are drawn from natural botanicals like lavender, rosemary, and thyme, giving a fresh, herbal aroma that complements the salon-quality feel.

• Creamy foam that cleans effectively without over-drying.
• Herbal, natural scent from plant-derived extracts.
• Packaging designed for easy dispensing in showers and salons.

Who is this for? GIOVANNI 50:50 Balanced Hydrating Clarifying Shampoo is aimed at people with normal to dry hair seeking a reliable everyday wash that removes buildup without drying. It suits anyone recovering from chemical processing, those with frizzy or coarse textures needing extra moisture, and people who use styling products and want a gentle clarifying option. If you want a salon-level, eco-conscious shampoo that balances cleansing and conditioning, this product is formulated to meet those needs.

Ingredients

INGREDIENTS: Aqua (Purified Water), Sodium Coco-Sulfate, Cocamidopropyl Betaine, Sodium Cocoamphoacetate, Polysorbate 20, Lauryl Glucoside, Glycerin, *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Helianthus Annuus (Sunflower) Seed Oil, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, *Glycine Soja (Soybean) Seed Extract, *Betula Alba (Birch) Bark/Leaf Extract, Decyl Glucoside, *Urtica Dioica (Nettle) Extract, *Equisetum Arvense (Horsetail Plant) Extract, Citric Acid, Phenoxyethanol, *Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Fragrance, *Salvia Sclarea (Clary) Extract, *Rosmarinus Officinalis (Rosemary) Leaf Extract, *Chamomilla Recutita (Matricaria) Flower Extract, *Thymus Vulgaris (Thyme) Extract, Ethylhexylglycerin, Potassium Sorbate, Tocopherol (Vitamin E). *Organically Produced Ingredient