GIOVANNI

GIOVANNI ECO CHIC 50:50 Hydrating Clarifying Shampoo — 128 oz Jumbo, pH-Balanced & Color-Safe

High-performance beauty made for confident daily results

$237.78

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Why customers choose Auvira Beauty

GIOVANNI ECO CHIC 50:50 Balanced Hydrating Clarifying Shampoo is a salon-grade, pH-balanced cleanser that gently removes buildup while infusing moisture and nutrients into over-processed, color-treated, or dry hair.

This jumbo 128 oz bottle combines clarifying power with hydrating ingredients to restore manageability without stripping color. Formulated for normal to dry strands, the shampoo balances cleansing and conditioning by blending botanical extracts, vitamins, and proteins so each strand gains strength and shine. It’s vegan and cruelty-free, designed to be gentle enough for frequent use yet effective at removing product residue, chlorine, and oils that weigh hair down.

How does this shampoo remove buildup without drying hair out?

The formula uses mild surfactants alongside moisturizing agents to lift oils and impurities while replenishing lost moisture. Aloe vera and botanical extracts help retain hydration so hair feels clean, not brittle. Proteins and vitamins support elasticity after cleansing.

  • Mild surfactants that clarify without harsh stripping
  • Aloe vera and plant extracts for moisture retention
  • Proteins and vitamins to support strand strength
  • Large 128 oz size for salon or high-use environments

Is it safe for color-treated or chemically processed hair?

Yes—this shampoo is formulated to be color safe and gentle on over-processed hair. Its balanced pH helps protect cuticles and reduce color fade, while conditioning ingredients preserve shine and manageability. Regular use can help maintain salon color and softness between treatments.

  • pH-balanced formula to protect the hair cuticle
  • Color-safe surfactants that minimize fading
  • Designed for over-processed, relaxed, or colored hair
  • Helps preserve salon-treated color and finish

Can I use this shampoo every day on curly or textured hair?

The formulation is gentle enough for frequent use and adds manageability to curls and textured patterns. For very dry or tightly coiled hair, alternate with a deeper moisturizing treatment if needed. When used regularly, it keeps curls defined and reduces buildup that causes dullness and stiffness.

  • Gentle daily-use formula for normal to dry hair types
  • Adds slip and manageability for detangling
  • Works well with curl routines and leave-ins
  • Pair with a conditioner or mask for extra hydration

What makes this product eco-friendly and cruelty-free?

GIOVANNI emphasizes plant-based ingredients, recyclable packaging, and Leaping Bunny cruelty-free certification. The brand blends natural extracts with salon-grade performance to reduce reliance on harsh chemicals while maintaining results. Vegan-friendly labeling means no animal-derived ingredients are used.

  • Leaping Bunny certified cruelty-free brand
  • Vegan-friendly formula with organic botanical extracts
  • Sophisticated, recyclable packaging to reduce waste
  • Formulated without parabens for cleaner choices

Who is this for? If you manage a salon, service multiple clients, or prefer a large, cost-effective supply, the 128 oz GIOVANNI ECO CHIC 50:50 Balanced Hydrating Clarifying Shampoo is built for high-volume use. It’s ideal for anyone with normal to dry hair, color-treated or chemically processed strands, and those seeking a product that clarifies product buildup while maintaining moisture and pH balance. Choose this shampoo when you want professional-level cleansing with botanical care and ethical credentials.

Ingredients

INGREDIENTS: Aqua (Purified Water), Sodium Coco-Sulfate, Cocamidopropyl Betaine, Sodium Cocoamphoacetate, Polysorbate 20, Lauryl Glucoside, Glycerin, *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Helianthus Annuus (Sunflower) Seed Oil, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, *Glycine Soja (Soybean) Seed Extract, *Betula Alba (Birch) Bark/Leaf Extract, Decyl Glucoside, *Urtica Dioica (Nettle) Extract, *Equisetum Arvense (Horsetail Plant) Extract, Citric Acid, Phenoxyethanol, *Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Fragrance, *Salvia Sclarea (Clary) Extract, *Rosmarinus Officinalis (Rosemary) Leaf Extract, *Chamomilla Recutita (Matricaria) Flower Extract, *Thymus Vulgaris (Thyme) Extract, Ethylhexylglycerin, Potassium Sorbate, Tocopherol (Vitamin E). *Organically Produced Ingredient

FAQ

Q: Is GIOVANNI Eco Chic 50:50 safe for colored hair?

A: Yes. It’s pH-balanced and formulated to be color safe, helping protect color while cleansing and moisturizing.

Q: Can I use this shampoo every day on curly hair?

A: Yes. It’s gentle enough for frequent use, though very dry curls may benefit from occasional deep conditioning.