GIOVANNI Anti-Frizz Hair Serum 2.75 oz (3 Pack) — Color-Safe, Heat-Protectant Shine

GIOVANNI ECO CHIC Frizz Be Gone is a lightweight anti-frizz serum that smooths hair, adds shine, and seals in color while protecting from heat.

This salon-inspired serum blends botanical-derived ingredients with high-performance actives to tame flyaways, improve elasticity, and deliver glossy, manageable hair. Designed for use on damp or dry hair, it works as a styling aid and finishing sealant without weighing hair down. The formula is color-safe, vegan-friendly, and cruelty-free—ideal for anyone seeking polished results with a cleaner ingredient profile.

How does this serum reduce frizz and improve hair texture?

The serum smooths the hair cuticle and fills in rough spots to reduce friction that causes frizz. Lightweight silicones and botanical oils create a protective film that promotes slip and shine while preserving movement. Regular use helps hair feel silkier and appear more uniform in texture.

• Seals cuticle irregularities to minimize flyaways and static
• Delivers instant slip for easier detangling and styling
• Improves tactile softness and visible sheen without heaviness

Will this product protect my color-treated hair and withstand heat styling?

Yes—the formula is labeled color-safe and contains antioxidants and vitamins that help maintain dye vibrancy. It also offers thermal protection by forming a light barrier against heated styling tools. Use it as a pre-blow-dry or finishing product to help preserve color and reduce heat-related dryness.

• 100% color-safe formulation that helps retain tone
• Heat-protectant barrier for blow-drying and flat irons
• Antioxidant support to defend against environmental stressors

How do I use this serum for best results on different hair types?

A little goes a long way: apply a pea- to nickel-size amount to palms, rub hands together, and smooth through mid-lengths to ends. For fine hair use sparingly and concentrate on ends; for thicker or coarser hair, distribute more generously to control frizz and define shape. It works on both damp hair as a styling primer and on dry hair to tame flyaways and add finishing shine.

• Damp application: primes hair for styling and locks in moisture
• Dry application: smooths frizz and boosts shine post-styling
• Adjust amount by hair density—less for fine, more for coarse textures

What ethical and ingredient standards does GIOVANNI follow?

GIOVANNI follows its Rule of Balance, aiming for natural-forward formulas without sacrificing performance. The serum is vegan-friendly, Leaping Bunny certified cruelty-free, and comes in recyclable packaging. The brand emphasizes botanically inspired actives alongside salon-quality technologies to deliver visible results responsibly.

• Vegan-friendly and never tested on animals (Leaping Bunny certified)
• Contains organic and naturally derived ingredients where possible
• Packaged with recyclability and sustainable design in mind

Who is this for: GIOVANNI ECO CHIC Frizz Be Gone is suited for anyone wanting to control frizz, enhance shine, and protect color—especially those who favor cleaner, salon-grade hair care. It's a practical choice for people with wavy, curly, or chemically treated hair looking to smooth texture without heavy buildup. Use it as a daily finishing product or a styling primer to keep hair looking polished between washes.

Ingredients

Cyclopentasiloxane, Dimethicone, Tocopherol (Vitamin E), Panthenol (Pro-Vitamin B5), Fragrance (Includes Essential Oils), Eschscholtzia Californica Leaf Extract, Urtica Dioica (Nettle) Extract, Rosa Canina (Rose Hips) Fruit Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Citrus Aurantium Bergamia (Wild Bergamot) Fruit Extract . USDA Organically produced ingredient. Due to the chain of supply, certain GIOVANNI products may have previous ingredient statements. Please refer to the ingredient label as affixed to or printed on each product. Please note this ingredient list is applicable only for product distribution in the United States. From time to time we may have ingredient changes to some of our products due to newer more natural raw materials or botanicals becoming available. These changes could make a product look slightly different from its predecessor in color, fragrance and texture, but rest assured the performance of the product will be the same or better with the ingredient change. We continually strive to formulate products as natural as possible while pleasing our customers with high-performance products. DIRECTIONS: Rub a few silky drops of this luxurious hair serum onto palm of hands and evenly distribute through wet or dry hair. May be used with blow dryer for straightening.