GIOVANNI 2chic Ultra-Repairing Shampoo for Damaged, Over-Processed Hair — 24 oz, Color-Safe Repair & Moisture

GIOVANNI 2chic Ultra-Repairing Shampoo is a color-safe, intensive cleansing formula that helps revive damaged and over-processed hair using a dual repairing complex of blackberry and coconut milk. GIOVANNI pairs botanically derived ingredients with salon-grade performance in this large 24 oz bottle designed for regular use. The formula focuses on restoring flexibility and moisture balance to strands weakened by heat styling, chemical services, or environmental stress, while remaining vegan and cruelty-free. It’s built to cleanse thoroughly without stripping color or leaving hair brittle.

How does this shampoo target over-processed hair?

The product uses a Dual Repairing Complex—blackberry and coconut milk—alongside argan and shea-derived extracts to replenish hydration and help improve elasticity. Together these components soothe the hair fiber and reduce the rough, dry texture typical of processed strands.

• Blackberry extract supplies antioxidants and gentle conditioning.
• Coconut milk helps deposit moisture and support strand flexibility.
• Argan and shea butter derivatives add softness and manageability.
• Formulated to reduce frizz and smoothing the hair surface for easier detangling.

Is this shampoo safe for color-treated hair and frequent use?

Yes—the formula is explicitly color-safe and designed for routine cleansing without accelerating color fade. It balances cleansing power with conditioning agents to maintain vibrancy while reducing the need for heavy moisturizing treatments after every wash.

• Color-safe surfactant blend that cleanses gently.
• Moisture-locking ingredients to protect dye molecules and shine.
• Lightweight conditioning to prevent buildup from daily use.

What sensory and ethical qualities should I expect?

The shampoo has a rich, hydrating feel without weighing hair down and a scent profile that blends fruity blackberry with warm coconut notes. GIOVANNI maintains a commitment to natural-sourced components, recyclable packaging, and cruelty-free testing standards.

• Vegan-friendly formulation and Leaping Bunny certified cruelty-free.
• Pleasant, natural-fruit-forward fragrance—no heavy chemical scent.
• Packaged with recyclable materials for reduced environmental impact.

How should I use it for best results?

Apply to wet hair, lather, and rinse thoroughly; repeat if hair is heavily soiled or product-laden. Follow with a complementary conditioner or leave-in treatment focused on repair to lock in moisture and protect ends between washes.

• Use on wet hair; massage into scalp and lengths for 30–60 seconds.
• Rinse fully and follow with a deep conditioner for badly damaged hair.
• Safe for frequent use—adjust frequency based on oiliness and styling routine.

Who is this for This 24 oz GIOVANNI 2chic Ultra-Repairing Shampoo is made for anyone with dry, brittle, or chemically treated hair seeking a vegan, salon-quality cleanser that prioritizes repair and color retention. Ideal for people who style often, have undergone color or chemical services, or those wanting a performance-forward natural haircare option in a larger, value-sized bottle.

Ingredients

INGREDIENTS: Aqua (Purified Water), Sodium Cocoamphoacetate, Sodium Cocoyl Glutamate, Decyl Glucoside, Sodium Lauryl Glucose Carboxylate, Cocamidopropyl Betaine, Lauryl Glucoside, Sodium Lauroyl Sarcosinate, *Rubus Fruticosus (Blackberry) Fruit Extract, *Cocos Nucifera (Coconut) Fruit Extract, Hydrolyzed Keratin, *Cocos Nucifera (Coconut) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, *Argania Spinosa (Argan) Kernel Oil, *Macadamia Ternifolia (Macadamia) Seed Extract, *Butyrospermum Parkii (Shea) Butter Extract, *Glycerin, Fragrance, *Euterpe Oleracea (Acai) Fruit Extract, *Helianthus Annuus (Sunflower) Seed Extract, *Ribes Nigrum (Black Currant) Fruit Extract, Panthenol (Pro-Vitamin B5), Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Dehydroacetic Acid, Citric Acid, Phenoxyethanol. *USDA Organically produced ingredient. Due to the chain of supply, certain GIOVANNI® products may have previous ingredient statements. Please refer to the ingredient label as affixed to or printed on each product. Please note this ingredient list is applicable only for product distribution in the United States. From time to time we may have ingredient changes to some of our products due to newer more natural raw materials or botanicals becoming available. These changes could make a product look slightly different from its predecessor in color, fragrance and texture, but rest assured the performance of the product will be the same or better with the ingredient change. We continually strive to formulate products as natural as possible while pleasing our customers with high-performance products. Directions: Massage the milky rich lather into wet hair. Rinse. Continue the experience of rejuvenated hair with 2chic Repairing Conditioner for youthful elasticity and vibrancy

FAQ

Q: Can I use this shampoo every day?

A: Yes—it's formulated for regular use; adjust frequency if your scalp becomes dry or very oily.

Q: Will it strip hair color?

A: No—this shampoo is labeled color-safe and formulated to clean without accelerating color fade.