Firenze Professional Silver Hair Purple Mask Treatment 400ml — Toning Purple Mask for Blonde, Silver & Gray Hair, Sulfate-Free

Firenze Professional Silver Hair Purple Mask Treatment is a sulfate-, salt- and paraben-free purple conditioning mask that neutralizes warm tones while adding moisture and smoothness to blonde, silver and gray hair.

This 400ml (13.5 fl oz) salon-quality mask combines targeted toning pigments with a rich conditioning base to refresh cooler hair tones between salon visits. Designed for highlighted, bleached, silver and naturally gray hair, the formula aims to reduce unwanted yellowing and brassy warmth while improving softness, manageability and shine. Its creamy texture spreads easily for even coverage and rinses clean without leaving heavy residue.

How does this purple mask help tone brass and yellowing?

The violet pigments in the mask counteract warm, yellow and brassy undertones that appear after bleaching, sun exposure or repeated washing. Regular use helps maintain a cooler, more neutral-looking blonde or silver shade without reprocessing at the salon.

• Deposits subtle violet pigments to neutralize warm undertones
• Use weekly or as needed to refresh tone between color appointments
• Suitable for both natural gray and chemically lightened hair

Will it moisturize and reduce frizz without weighing hair down?

Yes—this mask is formulated to balance hydration and lightweight conditioning so hair feels hydrated and softer, not heavy. It helps smooth the hair surface for improved slip and easier styling while addressing dryness common to bleached or color-treated hair.

• Rich, creamy texture distributes evenly for full strand coverage
• Improves manageability and reduces the look of frizz
• Leaves hair softer with a natural-looking shine

Is the formula safe for color-treated and chemically processed hair?

The formula is free from sulfates, salt and parabens, making it a gentle option for maintaining chemically treated or color-treated hair. Its balanced conditioning approach is intended for repeated at-home use without stripping color or causing excess buildup.

• Sulfate-, salt- and paraben-free for gentler cleansing support
• Designed to be compatible with a variety of salon treatments
• Can be incorporated into regular color-care routines

How should I apply the Firenze Professional Silver Hair Purple Mask?

Apply to clean, damp hair focusing on mid-lengths and ends where brassiness and dryness are most noticeable. Leave on according to desired toning intensity—shorter for maintenance, longer for stronger neutralizing action—then rinse thoroughly.

• Use after shampooing; spread evenly from mid-lengths to ends
• Leave on for a few minutes for maintenance or longer for deeper toning
• Adjust frequency based on hair porosity and color needs

Who is this for: Firenze Professional Silver Hair Purple Mask Treatment is ideal for people with bleached, highlighted, silver or natural gray hair who want to maintain cooler, less brassy tones while improving softness and manageability. It fits both salon and at-home routines for straight, wavy or curly textures and for anyone seeking a gentle, free-from conditioning solution to extend the look of professional color between appointments.