FENTY BEAUTY The Rich One Moisture Repair Shampoo 10 fl oz — Repairing, Color-Safe Hydration

FENTY BEAUTY The Rich One Moisture Repair Shampoo is a gentle, color-safe cleanser that repairs split ends, reduces breakage, and leaves hair softer, smoother, and shinier.

This 10 fl. oz. shampoo blends a lightweight, moisturizing lather with Replenicore-5 protein technology and a warm ambery-floral scent. Formulated for all hair types, it aims to refresh strands without weighing them down, making everyday washing feel elevated. The fragrance combines sparkling yuzu, golden amber, soft florals, vanilla, and creamy sandalwood for a luxe finish.

How does this shampoo reduce breakage and split ends?

The formula includes Replenicore-5, a targeted blend of proteins, amino acids, and antioxidants designed to strengthen weakened fibers and improve strand resilience. Regular use helps mend the appearance of split ends and lowers the amount of breakage caused by handling and styling.

• Replenicore-5 delivers proteins and amino acids that reinforce hair structure.
• Antioxidants help protect strands from environmental stressors.
• Gentle cleansing avoids stripping, preserving natural moisture and elasticity.
• Lightweight hydration prevents buildup that can make hair brittle.

Is this shampoo safe for color-treated hair and frequent washing?

Yes — the shampoo is formulated to be color-safe and gentle enough for regular use. Its plush, moisturizing foam cleans without harsh surfactants that fade pigments, while maintaining hydration to keep color-looking vibrant.

• Color-safe ingredients help protect dyed hair's vibrancy.
• Light conditioning agents avoid weighing down fine or treated hair.
• Suitable for daily or routine washes for most hair types.
• Leaves hair prepped for conditioners or treatments applied afterward.

What does the scent profile add to the shower experience?

The Rich One features FENTY BEAUTY’s signature warm, ambery-floral fragrance that elevates a routine cleanse into a sensory moment. Notes of bright yuzu and golden amber combine with florals and vanilla to create a balanced, long-lasting aroma that lingers on cleaned hair without overpowering.

• Top note: sparkling yuzu for a fresh citrus lift.
• Heart notes: soothing florals add a plush, elegant character.
• Base notes: amber, vanilla, and sandalwood provide warmth and depth.
• Designed to complement FENTY BEAUTY hair-care layers for a cohesive scent.

How will this shampoo feel and perform on different hair types?

The formulation balances moisture and lightness so fine, medium, and thick hair can all benefit without feeling limp or greasy. It produces a luxurious lather that cleans effectively, detangles slightly during the rinse, and primes strands for conditioner or styling treatments.

• Fine hair: cleanses without heavy residue; adds soft shine.
• Medium hair: maintains hydration and reduces frizz potential.
• Thick/coarse hair: helps soften and improve manageability while supporting repair.
• Curly textures: aids in slip for detangling and reduces breakage when combined with conditioning.

Who is this for? If you want a daily-use shampoo that focuses on repairing visible damage while preserving color and adding a warm, memorable scent, The Rich One Moisture Repair Shampoo is crafted for you. It suits anyone seeking lightweight hydration and improved strand strength—whether your hair is natural, color-treated, heat-styled, or frequently handled. Pair it with a nourishing conditioner or the rest of FENTY BEAUTY’s hair line for best results.