Fashion Gold Protect & Control Shampoo 300ml — Sulfate/Paraben/Salt-Free for Keratin & Color-Treated Hair

Fashion Gold SHAMPOO Protect & Control 300ml is a sulfate-, paraben- and salt-free cleansing formula designed to preserve and prolong the smooth, frizz-controlled results of keratin or progressive straightening treatments.

If you want salon-kept sleekness between appointments, this shampoo supports treated and color-treated hair by gently removing impurities while protecting strand integrity. The formula combines trehalose and cocamide DEA to add hydration, seal the cuticle and reduce the factors that undermine straightened texture—without weighing hair down or altering the professional straightening effect.

How does this shampoo extend straightening results?

Rather than chemically altering hair, Protect & Control maintains the alignment and surface smoothness achieved by a keratin or progressive treatment. It focuses on minimizing frizz, preserving slip, and slowing the loss of straightened shape after repeated washes.

• Sulfate-, paraben- and salt-free surfactants to avoid stripping treatment residues
• Trehalose binds moisture to keep fibers flexible and aligned
• Formulation reduces friction and cuticle lift that cause frizz

What hydration and protection benefits does the formula offer?

Hydrating agents in the shampoo work to replenish moisture and reinforce the hair surface, helping strands resist dryness, heat styling stress and environmental aggressors. The result is improved elasticity and sustained shine without greasy residue.

• Cocamide DEA helps seal the cuticle and enhance softness
• Trehalose delivers long-lasting moisture retention at the fiber level
• Lighter emollients prevent buildup, keeping hair bouncy and touchable

Is this safe for daily use and color-treated hair?

Yes—Protect & Control is formulated for routine cleansing of chemically processed hair. Its gentle surfactant system cleans without aggressive stripping, so color vibrancy and straightening effects last longer between salon visits.

• Safe for frequent use on color-treated and chemically straightened hair
• Non-greasy finish that won’t flatten fine hair
• Helps maintain softness and manageability over time

Will this shampoo straighten my hair or replace professional treatments?

No—this product is intended to support and preserve professional straightening results, not to straighten hair itself. Use it as a maintenance step to protect texture and prolong the look achieved by your stylist.

• Does not chemically alter hair structure or act as a straightener
• Optimized to complement salon treatments and at-home styling
• Recommended as part of a maintenance routine, not as a substitute for salon services

Who is this for? Fashion Gold SHAMPOO Protect & Control 300ml is aimed at anyone who has recently had a keratin or progressive straightening service, or who regularly uses heat styling and wants a gentle, protective daily cleanser. It suits color-treated, chemically processed and naturally frizz-prone hair that needs moisture, cuticle protection and lightweight conditioning to keep sleek results longer. If you prefer sulfate-free care that emphasizes maintenance over alteration, this shampoo fits into a professional haircare routine and daily home use alike.

Ingredients

Trehalose, Cocamide DEA