Fashion Gold Keratin Hair Treatment 300 g — 6 Uses, Formaldehyde-Free Brazilian Smoothing with Oils & Proteins

Fashion Gold Keratin Hair Treatment is a professional-strength, formaldehyde-free Brazilian keratin formula designed to smooth, repair, and reduce frizz for up to a year with proper care.

This concentrated 300 g keratin cream provides approximately six salon-style applications per bottle and blends keratin with nourishing oils and proteins to restore elasticity and shine. Developed with KERAFIVE-22 technology, the product targets cuticle repair while retaining essential amino acids. It’s formulated for in-salon or at-home use by trained stylists or confident consumers familiar with straightening techniques, and it avoids formaldehyde and similar harsh preservatives.

How does this treatment improve frizzy or damaged hair?

The formula penetrates the hair shaft to reinforce weakened areas and smooth the outer cuticle, which reduces lift and flyaways. Hydrating oils and quinoa protein replenish missing lipids and amino acids so hair appears smoother and reflects light more evenly.

• KERAFIVE-22 preserves 22 natural amino acids to support structure and resilience.
• Inca oil and coconut oil deliver deep moisturization without weighing hair down.
• Quinoa protein helps fill gaps in damaged strands for improved texture.
• Formaldehyde-free formula minimizes harsh chemical exposure during application.

How many applications will one 300 g bottle provide and how is it used?

A single 300 g container is concentrated and typically covers six medium-length applications, though exact yield depends on hair density and length. Application involves sectioning clean, towel-dried hair, applying an even amount from roots to ends, processing per instructions, and sealing the treatment with controlled heat.

• Approx. 6 uses per bottle for average shoulder-length hair.
• Works on short to long hair; heavier use on thick or very long hair reduces applications.
• Requires heat sealing (flat iron) after product absorption for best results.
• Recommended for use by trained stylists or experienced at-home users following directions.

Is this keratin safe for chemically treated or color-treated hair?

Yes — the Fashion Gold formula is designed to be compatible with bleached, colored, relaxed, or natural hair. Because it lacks formaldehyde, it is gentler than older straightening systems, but a strand test is advised to confirm desired results on highly processed hair.

• Safe to use on color-treated and previously relaxed hair when used per instructions.
• Reduces breakage risk by nourishing rather than stripping hair fibers.
• Strand test recommended for heavily damaged or porous hair before full application.
• Neutral pH after processing helps preserve color longevity when used correctly.

What styling results and maintenance should I expect?

After treatment and thermal sealing, hair will feel smoother, show reduced frizz, and become easier to style. Results vary by hair type and aftercare; using sulfate-free shampoos and avoiding heavy clarifying treatments will extend the effect.

• Noticeably smoother texture and reduced frizz for weeks to months, depending on care.
• Best longevity with sulfate-free products and moderate heat styling.
• Periodic touch-ups recommended to maintain straightness and manage new growth.
• Shine and elasticity improve thanks to quinoa protein and nourishing oils.

Who is this for: Fashion Gold Keratin Hair Treatment is aimed at people seeking a professional-grade smoothing system without formaldehyde — from stylists who need a reliable salon keratin to experienced at-home users with medium to long hair. It’s especially useful for anyone wanting to reduce styling time, improve manageability, or restore texture after chemical or heat damage. If you have fragile or highly compromised hair, perform a strand test or consult a professional before proceeding.