Fashion Gold Keratin Hair Treatment 150g — At-Home Brazilian Keratin, Formaldehyde-Free, Smooths & Reduces Frizz

Fashion Gold Keratin Hair Treatment is a professional-grade, formaldehyde-free Brazilian keratin formula designed for at-home use to smooth, hydrate, and reduce frizz for up to three full applications per 150g jar.

This concentrated keratin treatment blends proprietary Kerafive-22 technology with nourishing oils and proteins so you can achieve sleek, manageable hair without salon-only products. It’s formulated to restore elasticity and increase shine while preserving the hair’s natural amino acids. The 150g size is intended for multiple applications depending on hair length and thickness, offering a cost-effective alternative to repeated salon keratin sessions.

How does this treatment smooth and control frizz?

The formula uses Kerafive-22 to work on the hair fiber by supporting the 22 essential amino acids found naturally in hair. Combined with keratin and conditioning actives, it temporarily seals the hair cuticle to reduce surface roughness and fight humidity-related frizz. Results are visible after styling and improve as the hair absorbs proteins and oils over days.

• Kerafive-22 technology to preserve amino acid balance
• Keratin proteins that fill and smooth the hair fiber
• Inca and coconut oils to tame flyaways and add slip
• Quinoa protein for added strength and shine

Can I use this on colored, bleached, or chemically treated hair?

Yes — the formulation is designed to be compatible with a wide range of prior chemical services, including coloring and lightening. Because it does not rely on formaldehyde, it is gentler on previously processed hair while still delivering straightening and smoothing effects. For best results, perform a strand test and follow the application instructions carefully.

• Safe for colored, bleached, relaxed, and natural hair types
• Recommends a strand test before full application
• Helps reduce breakage when applied per instructions
• Suitable for hair botox–style smoothing without harsh fumes

How many uses will I get from a 150g jar and how is it applied at home?

A single 150g jar is concentrated for economy; typical use ranges from one to three full-head treatments depending on hair length and thickness. Application involves washing, towel-drying, applying the product section by section, processing according to timing instructions, and sealing with heat from a flat iron or blow dryer. Read included directions to time processing and choose the right quantity per section.

• 150g size can cover short to medium hair for multiple uses
• Long or very thick hair may use an entire jar in one session
• Step-by-step at-home routine: cleanse, apply, process, seal
• Heat sealing is required for optimal straightening and longevity

What nourishing ingredients are included and what do they do?

The blend features botanical oils and plant proteins that support hair health while smoothing. Inca oil and coconut oil deliver fatty acids that condition and add shine without weighing hair down, while quinoa protein helps rebuild and fortify weakened strands. Together these actives improve manageability and surface smoothness.

• Inca oil: lightweight hydration and protection
• Coconut oil: adds slip and taming of flyaways
• Quinoa protein: strengthens and supports elasticity
• Keratin: restores structure and improves shine

Who is this for: Fashion Gold Keratin Hair Treatment is aimed at people seeking salon-quality smoothing at home—those with frizzy, curly, or chemically treated hair who want a formaldehyde-free option to reduce styling time and enhance shine. It fits users comfortable following a multi-step at-home protocol and anyone looking for a concentrated product that can provide several treatments from a single jar. Always perform a patch or strand test if you have sensitive scalp skin or extensive prior chemical processing.