Fable & Mane Hydrating Shampoo for Medium to Thick Hair — Aloe Vera & Coconut Oil, Silicone-Free Moisturiser

Fable & Mane Hydrating Shampoo is a moisture-rich cleansing formula that softens and nourishes dry, damaged medium-to-thick hair using aloe vera and coconut oil.

This shampoo is designed to restore hydration and manageability without silicones, making it suitable for color-treated, vegan, and cruelty-free routines. Blended with smoothing coconut oil and hydrating aloe vera, it cleanses while helping hair feel softer and more manageable. The fragrance combines banana and coconut with Indian jasmine sambac, rice milk, and vanilla for a warm, tropical scent profile.

How does this shampoo hydrate dry, damaged hair?

The formula relies on aloe vera to attract moisture to the hair shaft while coconut oil helps smooth the cuticle and add shine. Together they support softness and reduce roughness after cleansing. The product is silicone-free, so hydration comes from nourishing ingredients rather than coating agents.

• Aloe vera-based hydration to help replenish moisture.
• Coconut oil to smooth, add shine, and reduce frizz.
• Silicone-free formulation that remains color-safe and vegan.
• Clinical-like participant feedback: 92% noticed more hydration in two weeks.

Will this shampoo work for my medium to thick hair?

Yes—it's formulated specifically for medium and thick hair textures that need richer moisture without weighing hair down. The coconut oil provides smoothing benefits for coarser strands, while the lightweight aloe helps distribute hydration through denser hair. It cleanses effectively so product buildup is minimized.

• Balanced moisture level for medium to thick strands.
• Cleansing action that removes impurities without over-drying.
• Designed to improve softness—89% of participants noticed softer hair.
• Color-safe for treated hair types.

What does it smell like and how long does scent last?

The scent evokes a warm, tropical profile with banana and coconut top notes softened by jasmine sambac, rice milk, and vanilla. It’s crafted to feel comforting rather than overpowering, enhancing the shower experience. Longevity varies with hair porosity and styling products used, but the fragrance is intended to leave a pleasant, lingering warmth.

• Top notes: banana and coconut for fruity, tropical freshness.
• Heart notes: Indian jasmine sambac for a soft floral nuance.
• Base notes: rice milk and vanilla for comforting warmth.
• Formulated to complement other Fable & Mane scent products.

How should I incorporate this into my routine?

Use it as your primary cleansing step: wet hair, lather a quarter-sized amount, massage through scalp and lengths, then rinse. Follow with a conditioner or hair mask for added nourishment if your hair needs extra moisture. For best results, alternate with your regular clarifying shampoo if you use heavy styling products regularly.

• Apply to wet hair, lather, massage, rinse thoroughly.
• Pair with a conditioner or mask for deeper restoration.
• Alternate with clarifying products when needed for heavy buildup.
• Safe for color-treated hair and daily use as needed.

Who is this for? If you have medium to thick hair that feels dry, brittle, or hard to manage, and you want a cruelty-free, silicone-free shampoo that prioritizes hydration and softness, this formula suits your needs. It's ideal for people looking to restore moisture without heavy silicones, prefer vegan products, and enjoy a warm, tropical-fruity-floral scent. Backed by participant feedback showing improved hydration and softness after two weeks, it’s a practical everyday shampoo for reintroducing moisture and manageability into denser hair types.

Ingredients

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Aloe Barbadensis (Aloe Vera) Leaf Juice, Cocamidopropyl Hydroxysultaine, Decyl Glucoside, Lauryl Glucoside, Sodium Lauroyl Sarcosinate, Centella Asiatica Extract, Cocos Nucifera (Coconut) Oil, Coconut Acid, Tocopherol, Curcuma Longa (Turmeric) Root Extract, Orbignya Speciosa Kernel Oil, Hydrogenated Palm Glycerides Citrate, Withania Somnifera Root Extract, Astrocaryum Murumuru Seed Butter, Propanediol, Emblica Officinalis Fruit Extract, Ascorbyl Palmitate, Sodium Chloride, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Wheat Protein PG-Propyl Silanetriol, Ethylhexylglycerin, Polyquaternium-10, Sodium Isethionate, Sodium Lauroyl Lactylate, CocoGlucoside, Disodium, Cocoyl Glutamate, Glyceryl Oleate, Pelvetia Canaliculata Extract, Maltitol, Xylitol, Xylitylglucoside, Anhydroxylitol, Glycerin, Citric Acid, Polyquaternium-7, Lecithin, Sorbic Acid, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Parfum (Fragrance), Coumarin.