EVA·NYC Tone It Down Purple Shampoo & Conditioner Set — 2 x 10 fl oz, Anti-Brass for Blonde, Gray Hair, Gentle Conditioning

Eva NYC Tone It Down Purple Shampoo & Conditioner is a duo formulated with ultraviolet pigments to neutralize brassiness and restore cool, salon-bright tone to blonde, gray, or lightened hair.

This shampoo and conditioner pair combines a gentle cleansing base with a creamy, nourishing conditioner to remove warm, brassy undertones while preserving softness and shine. The Gingerly scent—ginger rose with freesia, turmeric, and musk—adds a refined, fresh finish. Use this set as part of a regular color-care routine to maintain luminous, manageable hair between salon visits.

How does the purple pigment reduce brassiness?

The products contain violet pigments that counteract yellow and orange tones through color theory—cooling warmth to reveal a more neutral or ashy finish. The shampoo deposits pigment while cleaning, and the conditioner reinforces tone while adding moisture to prevent dryness that accentuates brassiness.

• Ultraviolet pigments neutralize warm undertones
• Shampoo deposits pigment during cleansing
• Conditioner locks in tone and adds hydration
• Designed for repeated use without overwashing

Will this set dry out or damage lightened hair?

Formulated to be gentle on color-processed and lightened hair, the duo balances toning with conditioning to avoid the stripped, brittle feel some purple products cause. The conditioner includes emollients to smooth and detangle, helping hair retain moisture and manageability after toning.

• Shampoo cleanses without excessive sulfation
• Conditioner restores softness and reduces breakage risk
• Suitable for regular use when following instructions
• Helps hair look polished rather than straw-like

How often should I use the shampoo and conditioner?

Frequency depends on your starting tone and how quickly brassiness returns. For many users, once or twice weekly maintains cool tones; those with stronger brassy buildup might use it more often initially, then taper to maintenance applications.

• Start with 1–2 times per week to assess toning effect
• Increase frequency briefly for stubborn warmth
• Alternate with regular cleanser if hair feels dry
• Follow manufacturer rinse and leave-on timing guidance

How should I use the set for best results?

Wet hair thoroughly, massage the Tone It Down Blonde Shampoo into scalp and lengths until it lathers, then rinse. Apply the Tone It Down Conditioner from mid-lengths to ends, leave on up to three minutes, then rinse well for even tone and softness.

• Use warm water to open the cuticle for better toning
• Massage shampoo to distribute pigment evenly
• Leave conditioner on up to three minutes for optimal effect
• Rinse thoroughly to avoid overtinting or residue

Who is this for: This set is aimed at people with blonde, gray, highlighted, or otherwise lightened hair who want to maintain cool, neutral tones at home without sacrificing softness or shine. It suits those who prefer a fragranced salon-feel (ginger rose) and want a mindful haircare option formulated to avoid excessive harsh ingredients. Ideal for regular touch-ups between salon appointments, users seeking a balance of toning and conditioning will find this duo useful for keeping hair vibrant and manageable.

Ingredients

Shampoo: Water/Eau/Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Glycol Stearate, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Sodium Methyl Cocoyl Taurate, Persea Gratissima (Avocado/Avocat) Oil, Prunus Serotina (Wild Cherry/Cerise Sauvage) Bark Extract, Zingiber Officinale (Ginger/Gingembre) Root Extract, Polyquaternium-10, PEG-12 Dimethicone, PEG-150 Distearate, Polysorbate 20, Propylene Glycol, Sodium Benzoate, Dehydroacetic Acid, Phenoxyethanol, Potassium Benzoate, Potassium Sorbate, Sodium Phytate, Citric Acid, Fragrance/Parfum, Citrus Aurantium (Orange) Peel Oil, Benzyl Alcohol, Limonene, Linalyl Acetate, Linalool, Hexyl Cinnamal, Tetramethyl Acetyloctahydronaphthalenes, Pinene, Geraniol, Hydroxycitronellal, Citral, Ext. Violet 2 (CI 60730) Conditioner: Water/Eau/Aqua, Propylene Glycol, Myristyl Alcohol, Cetearyl Alcohol, Cetrimonium Chloride*, Butyrospermum Parkii (Shea/Karite) Butter, Persea Gratissima (Avocado/Avocat) Oil, Prunus Serotina (Wild Cherry/Cerise Sauvage) Bark Extract, Zingiber Officinale (Ginger/Gingembre) Root Extract, Glycerin, Tocopheryl Acetate, Tocopherol, PEG-3 Distearoylamidoethylmonium Methosulfate, Decyl Oleate, Polysorbate 60, Hydrogenated Palm Glycerides Citrate, Phenoxyethanol, Chlorhexidine Dihydrochloride, Potassium Benzoate, Potassium Sorbate, Citric Acid, Aminomethyl Propanol, Fragrance/Parfum, Citrus Aurantium (Orange) Peel Oil, Limonene, Linalyl Acetate, Linalool, Hexyl Cinnamal, Tetramethyl Acetyloctahydronaphthalenes, Pinene, Ext. Violet 2 (CI 60730) *antistatic agent/agent antistatique