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EMAX
EMAX Brazilian Keratin Treatment 120ml – Nanoplastia Straightening, Frizz & Volume Reducer
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Why customers choose Auvira Beauty
EMAX ECOSMETICS 120ml Brazilian Keratin Treatment is a professional progressive nanoplastia formula designed to smooth, reduce volume and tame frizz for faster, longer-lasting straightening results.
This 120ml concentrated Keratin Treatment from EMAX ECOSMETICS uses a biodegradable active and tribological complex to condition and protect hair fibers while enabling efficient thermal modeling. Created for use with a flat iron (180–230°C), the formula supports progressive straightening across hair types without causing unwanted brassiness, and it removes the need for rinsing after straightening when used as directed.
How do I prepare and apply this Keratin Treatment for best results?
Start with a clarifying shampoo to remove residues — shampooing at least three times ensures a clean base so the keratin adheres evenly. Work on fully dry hair and apply the product section by section, then seal with heat by ironing each small section multiple times.
- Wash hair thoroughly with a deep-cleansing shampoo three times.
- Blow-dry hair until completely dry before product application.
- Apply the treatment evenly to small sections, avoiding scalp over-application.
- After drying, flat-iron 7–15 passes per small section at 180–230°C to activate the smoothing complex.
What changes can I expect in texture, frizz and volume?
The formula’s high keratin concentration and tribological complex work together to smooth the cuticle, lower friction during styling and visibly reduce frizz and bulk. Results are progressive and depend on hair porosity and number of ironing passes, delivering smoother, shinier hair that’s easier to manage.
- Noticeable reduction in frizz and natural volume.
- Smoother surface and improved shine without dulling color.
- Progressive straightening customizable by ironing intensity.
- No rinsing required after thermal sealing when directions are followed.
Is this treatment safe for colored or chemically treated hair?
EMAX’s formula is designed to work on a broad range of hair states, including colored or previously treated hair, and it specifically minimizes the risk of unwanted yellow or orange tones. Still, perform a strand test first to confirm compatibility and optimal ironing settings for your hair history.
- Suitable for many dyed or permed hair types with prior strand testing.
- Formulated to avoid common brassiness after smoothing.
- Adjust iron temperature to hair condition within recommended range.
- Consider professional application for complex color treatments.
How long do results usually last and what maintenance does it need?
Longevity varies by hair growth rate, washing frequency and aftercare products. Using sulfate-free shampoos and limiting excessive heat or harsh treatments will extend straightness and shine; occasional touch-ups can refresh smoothing over time.
- Duration depends on individual hair and care routine.
- Sulfate-free shampoos and gentle conditioners help maintain results.
- Avoid daily high-heat styling to preserve the keratin layer.
- Periodic professional refreshes recommended for persistent smoothness.
Who is this for: EMAX ECOSMETICS 120ml Brazilian Keratin Treatment is ideal for people seeking a salon-grade progressive smoothing system that reduces frizz and bulk while improving manageability. It suits clients who want controllable straightening via thermal sealing, those with colored or chemically altered hair (after a strand test), and professionals who need a compact, high-concentration product for targeted smoothing services.
Ingredients
WATER
FAQ
Q: Do I need a professional to apply this treatment?
A: You can apply it at home following instructions, but professional application ensures correct ironing technique and safer results.
Q: How soon can I wash my hair after the treatment?
A: Follow the product directions; typically no rinsing after ironing and wait at least 48–72 hours before the first wash for many smoothing systems.
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