Elizabeth Arden New Grand Entrance Dramatic Volume, Length & Lift Mascara — Glossy Water-Resistant Formula

Elizabeth Arden New Grand Entrance Dramara Volume Length and Lift Mascara builds volume, length and curl in one precision stroke for a false-lash effect without extensions.

This mascara combines a vitamin-rich lash complex with emollient esters and a multi-textured brush to separate, coat and lift lashes that last all day. The glossy, long-wear formula is designed to resist water and smudging while conditioning lashes for a fuller, healthier look. From first application you should notice amplified definition, extended length and an upward curl, created by a sculpting tip that targets corner and lower lashes as well as roots for instant lift.

How does the brush design create more volume and lift?

The wand uses three rows of alternating wedge-shaped discs and conical bristles to grab and fan each lash. The alternating shapes pick up formula and distribute it evenly from root to tip, while a tapered push-up tip lifts lashes at the base for a noticeable curl.

• Wedge-shaped discs catch and separate individual lashes for definition.
• Conical bristles apply product evenly to avoid clumps.
• Tapered push-up tip lifts inner and outer lashes for a wide-eyed effect.
• Designed to reach short and lower lashes for an overall fuller look.

What ingredients condition lashes while adding dramatic effect?

The formula pairs a Lash Building Complex with natural esters—olive and rice bran—to coat and nourish lashes while providing lift. Carnauba esters add moisturizing support for the impression of longer, plumper lashes without stiffness.

• Lash Building Complex: peptide and vitamin-enriched blend that grips lashes for amplified volume.
• Olive esters: emollient-rich coating that helps separate and condition lashes.
• Rice bran esters: vitamin B and essential fatty acids for healthier-looking lash texture.
• Carnauba esters: moisture-supporting agents that enhance length appearance.

How long will the look last and how does it behave through the day?

This gloss-finish mascara is formulated for long wear and water resistance to minimize flaking and smudging. It aims to maintain curl and separation throughout the day while avoiding crunchy buildup, so touch-ups are typically unnecessary.

• Glossy, long-wear finish resists water and smudging.
• Non-flaking formula for clean lashes all day.
• Emollient ingredients prevent drying and brittleness.
• Designed for even layering without clumps.

How should I apply it to get the best lift and definition?

Start at the base of the lashes and wiggle the wand upward to coat roots and separate hairs; use the tapered tip to push up and curl outer and lower lashes. Apply additional coats to build volume, letting each coat dry slightly to avoid clumping.

• Begin at the root, wiggle wand through mid-lengths, and sweep to tips.
• Use the push-up tip at the lash base to enhance curl.
• Layer 1–2 additional coats for more intensity, allowing brief drying between coats.
• Remove with your regular eye makeup remover; avoid rubbing to protect lashes.

Who is this for: Elizabeth Arden New Grand Entrance Mascara suits anyone seeking a combined boost in volume, length and curl with a single product—particularly those who want a glossy, long-wearing finish that conditions lashes while delivering high-definition separation. It’s a good match for users who prefer buildable coverage without flaking, and for makeup routines that need both dramatic effect and everyday wearability.

Ingredients

WATER/AQUA/EAU, ORYZA SATIVA (RICE) BRAN WAX, CYCLOPENTASILOXANE, COPERNICIA CERIFERA (CARNAUBA) WAX/CERA CARNAUBA/CIRE DE CARNAUBA, HYDROGENATED OLIVE OIL STEARYL ESTERS, STEARIC ACID, EUPHORBIA CERIFERA (CANDELILLA) WAX/CANDELILLA CERA/CIRE DE CANDELILLA, ALCOHOL DENAT., TRIETHANOLAMINE, GLYCERIN, ACACIA SENEGAL GUM, PROPYLENE GLYCOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, ASCORBYL PALMITATE, BIOTINOYL TRIPEPTIDE-1, CYCLOHEXASILOXANE, ETHYLHEXYLGLYCERIN, HYDROLYZED CERATONIA SILIQUA SEED EXTRACT, PANTHENOL, POLYVINYL ALCOHOL, TALC, ZEA MAYS (CORN) STARCH, CHLORPHENESIN, PHENOXYETHANOL, POTASSIUM SORBATE, SODIUM BENZOATE [MAY CONTAIN/PEUT CONTENIR (+/-) IRON OXIDES (CI 77491, CI 77492, CI 77499)]