ELEVEN AUSTRALIA Blonde Toning Shampoo Keep My Colour — 10.1 fl oz, Sulfate-Free Blue-Violet Formula to Neutralize Brass

Keep My Colour Blonde Shampoo is a sulfate-free blue-base toning shampoo from ELEVEN AUSTRALIA that neutralizes brass and refreshes blonde, highlighted, or color-treated hair in every wash.

Designed for natural and dyed blondes, this salon-style cleansing formula blends a blue base with Ext Violet 2 pigments to counter warm, yellow and orange tones while leaving hair clean and manageable. The gentle surfactants preserve hair color and moisture better than harsh sulfates, and the product fits easily into weekly or maintenance washes to maintain a cooler, fresher blonde between salon visits.

How does this shampoo reduce brassiness without over-drying?

ELEVEN AUSTRALIA Keep My Colour Blonde Shampoo uses a blue base combined with Ext Violet 2 pigments to selectively neutralize warm undertones. The formula is sulfate-free, so it cleanses without stripping pigments or natural oils, preserving hair texture and shine.

• Blue-violet pigments cancel yellow and orange tones.
• Sulfate-free surfactants for gentler cleansing.
• Balanced formulation avoids excessive drying.
• Suitable for regular maintenance washes.

When should I use this shampoo and how often?

Use this toning shampoo as part of your regular color maintenance routine—typically once or twice weekly depending on brassiness and hair porosity. On non-toning days, alternate with a moisturizing or color-safe shampoo to maintain hydration and extend color longevity.

• Once or twice a week for toning maintenance.
• Alternate with hydrating shampoo on other washes.
• Adjust frequency based on how quickly brassiness returns.
• Shorter application time reduces potential violet tinting.

Will this work on highlights, balayage, or bleached hair?

Yes — the blue-violet pigment blend targets warm tones across different blonde techniques, from full-bleach to highlights and balayage. It evens out brassiness while helping maintain the intended coolness or brightness of your color when used as directed.

• Effective on highlights, balayage, and full-bleach blondes.
• Use sparingly on porous hair to avoid over-toning.
• Rinse thoroughly to prevent temporary violet cast.
• Works alongside color-safe conditioners and treatments.

How does this shampoo fit into a color-care routine?

Integrate ELEVEN AUSTRALIA Keep My Colour Blonde Shampoo as a weekly or biweekly toning step, combined with a nourishing conditioner and occasional deep treatment. This approach keeps brass under control while supporting hair health and extending salon results between appointments.

• Toning shampoo: weekly or biweekly maintenance.
• Follow with a color-safe conditioner for hydration.
• Use a deep mask monthly for extra repair on bleached hair.
• Avoid daily use to prevent buildup of violet pigments.

Who is this for: This shampoo is made for women and men with blonde, highlighted, balayage, or color-treated hair who want to neutralize brassiness without harsh sulfates. It suits anyone seeking a simple at-home toning step to keep color cool and salon-fresh between professional treatments, while still caring for hair moisture and manageability.

Ingredients

Water (Aqua) (Eau), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Acrylates Copolymer, PEG-12 Dimethicone, Glycerin, Cucumis Sativus (Cucumber) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Camellia Sinensis Leaf Extract, Cymbopogon Schoenanthus Extract, Hydrolyzed Soy Protein, Hydrolyzed Quinoa, Sodium Levulinate, Triethyl Citrate, Polyquaternium-10, PEG-150 Distearate, Mica, Propylene Glycol, Triethanolamine, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Citric Acid, Sodium Hydroxide, Fragrance (Parfum), Linalool, Benzyl Alcohol, Titanium Dioxide (CI 77891), Ext. Violet 2 (CI 60730)