ED HARDY Tanning Bed Lotion Bronzer — Butter Me Brown 10 oz, Instant Bronzer & Ultra-Hydrating

Ed Hardy Butter Me Brown is an ultra-rich indoor tanning bed lotion that instantly bronzes while deeply moisturizing for a smooth, streak-free dark tan.

This decadent 10 oz bronzing lotion merges instant color with progressive tanning technology and concentrated moisturizers to help you build a deep, even bronze during indoor tanning sessions. Designed for people who want fast visible results without sacrificing skin feel, the formula glides on like butter, absorbs without heavy residue, and leaves a warm, inviting fragrance. It’s formulated specifically for tanning beds and balances immediate bronzers with ingredients that support skin texture and hydration so your tan looks healthier and lasts longer.

How quickly will I see color after using Butter Me Brown?

You’ll notice immediate bronzing from the instant colorants the moment you apply the lotion, while deeper, longer-lasting color develops after the tanning session as melanin activation continues. The dual-action approach delivers a visible result up front and a progressive deepening afterward.

• Instant bronzers for immediate visual impact
• Progressive tanning agents that deepen color post-session
• Formulated to enhance tanning bed results session-to-session

Will this lotion keep my skin moisturized and prevent peeling?

Yes — the rich, buttery base is loaded with humectants and emollients that lock in moisture and reduce dryness common after tanning. Regular use helps maintain skin softness and minimizes flaking that can make a tan look uneven or fade prematurely.

• Ultra-hydrating blend to preserve moisture balance
• Silky emollients that smooth skin surface for even color
• Helps protect against dryness that accelerates tan fading

Is Butter Me Brown suitable for frequent indoor tanners?

The formula is crafted for indoor use and suits routine tanners who want faster, richer results. Its nourishing profile supports skin condition through repeated sessions, but always follow tanning-bed safety and exposure limits.

• Specially optimized for tanning bed environments
• Supports skin texture and firmness with continued use
• Accelerates color development while maintaining hydration

What kind of scent and finish should I expect?

The lotion delivers a warm, luxury fragrance that lingers subtly, adding a spa-like element to your tanning routine. The finish is creamy and non-greasy, absorbing into the skin for a smooth, satin look without heavy residue.

• Warm, pleasant fragrance for a premium tanning experience
• Satin finish that feels lightweight after application
• Leaves skin soft without sticky or oily after-feel

Who this is for: Ed Hardy Butter Me Brown is ideal for indoor tanning enthusiasts who want immediate bronzing plus progressive color, and for anyone prioritizing hydration and skin-smoothing benefits during repeated tanning sessions. It’s a strong fit for experienced tanners seeking a deeper, streak-free tan and for newer users who prefer a buttery, easy-to-apply lotion that improves skin feel as it bronzes. Always use as directed for indoor tanning and combine with sensible tanning practices for best results.