ED HARDY Sorry Not Sorry Extreme 50X Black Bronzer 10 oz — Matte Finish, Tattoo Protecting

Ed Hardy Sorry Not Sorry Extreme 50X Black Bronzer is a 10-ounce matte-finish tanning lotion that delivers immediate deep black color and prolonged DHA-driven development while helping protect tattoos and preserve color vibrancy.

This bronzing formula combines potent instant cosmetic darkeners with high levels of DHA for developing color, plus a blend of skin conditioners and tattoo/color-fade protectors. Designed for users who want dramatic, ultra-dark results without a shiny finish, it layers hydration and barrier support—avocado, aloe vera, cucumber extracts, macadamia nut and almond oils—so skin looks rich and conditioned as color develops. The product targets both immediate gratification from natural and cosmetic bronzers and longer-lasting bronzed tones from DHA.

How quickly will I see color after applying the Ed Hardy Sorry Not Sorry 50X bronzer?

You’ll notice an instant visible darkening from cosmetic and natural bronzers the moment you apply the lotion. Over the next several hours, the high DHA content continues to develop deeper, longer-lasting color for a layered result.

• Immediate black tone from cosmetic bronzers for photos and events.
• Progressive DHA development that deepens over a few hours.
• Matte finish reduces shine for a more natural, textured look.

Will this product help protect tattoos and preserve existing color?

The formula includes specific tattoo and color-fade protection ingredients intended to maintain pigment vibrancy and reduce premature fading. While no topical product can halt all fading, this lotion aims to shield tattoo ink and tanning results by locking in color and adding conditioning agents.

• Tattoo/color-fade protectors to support ink longevity and visual depth.
• Moisturizers that reduce flaking and dulling of tattooed areas.
• Non-greasy matte finish that avoids excess rubbing or transfer.

What skin benefits and moisturizers are included in the formula?

Hydration comes from a mix of botanical extracts and nourishing oils that soothe and condition the skin while color develops. These ingredients help maintain elasticity and reduce dryness commonly associated with tanning products.

• Aloe vera, avocado and cucumber extracts for calming and moisturizing.
• Macadamia nut and almond oils for nourishment and skin conditioning.
• Non-oily texture that supports a matte look without compromising moisture.

How should I use and handle this bronzing lotion safely?

Apply evenly to clean, dry skin and wash hands immediately after use to avoid staining palms. Follow standard tanning precautions—patch test if you have sensitive skin, and avoid contact with eyes or broken skin.

• Use sparingly and blend well to avoid streaks or pooling of color.
• Wash hands after application to prevent hand staining.
• Store in a cool, dry place away from direct sunlight.

Who is this for: Ed Hardy Sorry Not Sorry Extreme 50X Black Bronzer is tailored for experienced tanners and anyone seeking an intense matte black bronzing effect with progressive DHA development. It’s ideal for users who want bold, immediate results for photos, events, or dramatic daily wear, and who also value tattoo protection and richer skin conditioning. Avoid if you prefer subtle or gradual tanning; perform a patch test if your skin is sensitive or prone to reactions.

Ingredients

Aqua (Water), Cocos Nucifera Fruit Extract, Dimethicone, Dihydroxyacetone, Isopropyl Myristate, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Parfum, Cannabis Sativa Seed Oil, Panthenol, Prunus Amygdalus Dulcis Oil, Macadamia Ternifolia Seed Oil, Tyrosine, Acetylarginyltryptophyl Diphenylglycine, Persea Gratissima Oil, Cucumis Sativus Fruit Extract, Aloe Barbadensis Leaf Juice, Theobroma Cacao Extract, Vitex Agnus Castus Extract, Acetyl Tyrosine, Glycerin, Alcohol, Butylene Glycol, Hydrolyzed Vegetable Protein, Adenosine Triphosphate, Caffeine, Camellia Sinensis Leaf Extract, Ascorbic Acid, Tocopherol, Citronellyl Methylcrotonate, Phenoxyethanol, Ethylhexylglycerin, Polysorbate 80, Citric Acid, Benzyl Benzoate, Benzyl Salicylate, Citral, Geraniol, Limonene, Linalool, Caramel, Yellow 5 (CI 19140), Green 5 (CI 61570), Red 33 (CI 17200), Red 40 (CI 16035)