Drunk Elephant C‑Firma Vitamin C Serum 28 ml/.94 fl oz — 15% L‑Ascorbic Brightening, Fresh‑Mix Antioxidant

Drunk Elephant C‑Firma Fresh Day Serum is a 15% L‑ascorbic acid vitamin C serum formulated to brighten, firm, and help reduce the visible effects of photoaging when used as part of a morning routine.

Designed to be activated by the user just before first use, this serum pairs a high concentration of vitamin C with ferulic acid, vitamin E, and fruit enzymes to deliver antioxidant support and visible radiance. The fresh‑mix design preserves potency, while a formulation free of essential oils, silicones, and fragrance aims to minimize irritation for many skin types. Apply in the morning and follow with sunscreen for best results.

How does the fresh‑mix design make a difference?

The bottle ships with concentrated powder and liquid components that you combine prior to first use. Mixing immediately before use helps preserve the stability and strength of ascorbic acid, which can oxidize and lose efficacy over time when stored pre‑mixed.

• Preserves vitamin C potency until activation.
• Reduces risk of premature oxidation and discoloration.
• Ensures you start with a freshly potent dose of actives.

What visible benefits can I expect and how fast?

This serum is formulated to target dullness, uneven tone, and the look of fine lines by delivering antioxidants and brightening ingredients. Individual results vary, but many users notice improved radiance and more even skin tone with consistent morning use over several weeks.

• Brightens and improves skin glow.
• Helps even skin tone and reduce appearance of discoloration.
• Supports firmer appearance and smoother texture over time.

Is C‑Firma suitable for sensitive skin and how should I layer it?

The formula avoids the Suspicious 6 (including essential oils and fragrance) to lower common irritant risks, but 15% L‑ascorbic acid is a potent active and can cause tingling for sensitive skin. Start slowly, patch test, and layer over a clean, dry face; finish with a broad‑spectrum sunscreen in the morning.

• Patch test before full face application if you have reactive skin.
• Apply one pump to face, neck, chest, and backs of hands.
• Use sunscreen every morning after application.

How does C‑Firma fit into a daily skincare routine?

Use C‑Firma in the morning after cleansing and before heavier creams or oils to maximize absorption of the vitamin C complex. It also mixes easily into other Drunk Elephant serums or moisturizers if you prefer a skincare “smoothie” approach.

• Cleanse first, then apply one pump of serum to dry skin.
• Layer a hydrating moisturizer or oil afterward if desired.
• Always follow with SPF for daytime protection.

Who is this for: Drunk Elephant C‑Firma Fresh Day Serum is designed for people seeking a high‑strength, antioxidant‑rich morning serum to brighten skin, even tone, and improve the appearance of photoaging. It suits those who prefer formulas without essential oils, silicones, or fragrances and who are comfortable introducing a potent 15% L‑ascorbic acid product into their routine with proper patch testing and sun protection.

Ingredients

Water/Aqua/Eau, Dimethyl Isosorbide, Ascorbic Acid, Laureth-23, Glycerin, Tocopherol, Lactobacillus/Pumpkin Ferment Extract, Sclerocarya Birrea Seed Oil, Dipotassium Glycyrrhizate, Glycyrrhiza Glabra (Licorice) Root Extract, Vitis Vinifera (Grape) Juice Extract, Ferulic Acid, Phyllanthus Emblica Fruit Extract, Camellia Sinensis Leaf Extract, Lactobacillus/Punica Granatum Fruit Ferment Extract, Propanediol, Gluconolactone, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate, Oryza Sativa (Rice) Bran Extract, Glutamylamidoethyl Imidazole, Tetrahydrobisdemethoxydiferuloylmethane, Tetrahydrodemethoxydiferuloylmethane, Tetrahydrodiferuloylmethane, Pentylene Glycol, Caprylhydroxamic Acid, Leuconostoc/Radish Root Ferment Filtrate, Sorbic Acid, Phenoxyethanol, Sodium Benzoate, Caprylyl Glycol, Chondrus Crispus (Carrageenan) Extract, Ethylhexylglycerin.