dpHUE Cool Blonde Shampoo — 8.5 oz purple toning shampoo for blonde, highlighted & gray hair, sulfate-free color-safe formula

dpHUE Cool Blonde Shampoo is a violet-pigment cleansing formula that neutralizes yellow and brassy tones to keep blonde, highlighted, and gray hair looking cooler and brighter.

If your blonde or highlighted hair drifts warm between salon visits, this shampoo uses targeted purple pigments plus silk proteins and hibiscus extract to gently cleanse while counteracting unwanted brassiness. The sulfate-free, cruelty-free formula is safe for color-treated hair and works for a range of lightened tones, from subtle highlights to platinum and gray.

How does this shampoo reduce yellow and brassy tones?

Violet pigments sit opposite yellow on the color wheel, so they deposit subtle cool tones that cancel warmth while you shampoo. The result is an immediate visual neutralization of brassiness without heavy build-up when used as directed.

• Violet pigments blend into the hair shaft to offset yellow/amber reflections.
• Use as a regular shampoo or leave for up to five minutes for deeper toning.
• Sulfate-free cleansing helps preserve color without stripping.

Will this work for highlighted, balayage, or gray hair?

Yes—dpHUE Cool Blonde Shampoo is formulated to help preserve cooler tones across a variety of lightened styles. It’s gentle enough for gray hair and safe for brunette hair with blonde sections that need periodic toning.

• Safe on platinum, icy, and ashy blondes to maintain coolness.
• Neutralizes brass in highlighted and balayage sections without affecting darker roots.
• Safe for gray hair to reduce yellowing and preserve brightness.

How should I use it to get the best results without over-toning?

Apply to wet hair and massage through strands and scalp, then rinse. For stronger toning, leave the product on for up to five minutes. Frequency depends on how quickly your hair warms up—the recommended range is twice weekly to once every other week.

• Apply to wet hair, lather, and rinse for maintenance toning.
• Leave on up to five minutes for more intense neutralization.
• Follow with dpHUE Cool Blonde Conditioner to lock in moisture and tone.

What extra benefits does this formula add beyond purple pigments?

This shampoo includes silk proteins and hibiscus flower extract to improve softness, reduce breakage, and boost surface shine. The overall formula is free of parabens, SLS and SLES sulfates and is Leaping Bunny certified for cruelty-free standards.

• Silk proteins help strengthen strands and reduce breakage during styling.
• Hibiscus extract enhances natural luster and brightness.
• Paraben- and sulfate-free for gentler color care and reduced fading.

Who is this for? This formula is aimed at anyone with lightened, highlighted, balayage, or naturally gray hair seeking a maintenance product to eliminate unwanted brass and maintain a cooler tone between salon appointments. It also suits brunettes who want to preserve cooler highlights and anyone looking for a cruelty-free, sulfate-free purple shampoo that adds shine and softness while toning.

Ingredients

Aqua/Water/Eau, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, PEG-150 Distearate, Benzyl Alcohol, CI 60730, Citric Acid, Ethylhexylglycerin, Glycol Distearate, Hibiscus Sabdariffa Flower Extract, Hydrolyzed Silk, Fragrance (Parfum), Phenoxyethanol, Polyquaternium-10, Potassium Sorbate, Propylene Glycol, Quaternium-80, Silk Amino Acids, Sodium Benzoate, Sodium Chloride, Sodium Hydroxide, Tetrasodium EDTA, Trisodium Ethylenediamine Disuccinate.