Dove Intensive Repair Shampoo for Damaged Hair — 4 Count, Bio-Protein Care & Amino Serum, Strengthening 12 fl oz

Dove Intensive Repair Shampoo restores and strengthens damaged hair with Bio-Protein Care technology and Glutamic Amino Serum, rebuilding resilience with every wash.

Whether hair has been weakened by coloring, heat styling, or chemical services, Dove Intensive Repair is formulated to target visible breakage and reinforce hair structure. This shampoo is the first step in a four-part routine—shampoo, conditioner, weekly mask, and serum—engineered to rebuild hair strength using protein builders and amino serum derived from components of hair itself.

How does this shampoo help damaged hair?

This formula works at a molecular level to reinforce strands and reduce the appearance of split ends and breakage when used as part of the Intensive Repair system. It combines Bio-Protein Care technology with Glutamic Amino Serum to refill depleted protein and improve manageability.

• Targets visible breakage compared with non-conditioning shampoo*
• Contains amino serum to support hair’s structural proteins
• Designed to complement conditioner, mask, and serum in the same range

What results can I expect and how fast?

Visible improvement in strength and softness builds with regular use; the formula is designed to renew hair resilience with each wash when combined with other Intensive Repair products. Immediate benefits include smoother texture and easier detangling, while restored strength increases over repeated use.

• Noticeably softer, more manageable hair after a few washes
• Progressive reduction in visible damage with routine use*
• Enhanced styling ease and reduced breakage during combing

How should I use Dove Intensive Repair Shampoo for best results?

Apply the shampoo to thoroughly wet hair, lather gently from roots to ends, then rinse. Follow with the Dove Intensive Repair conditioner and use the weekly mask for deeper renewal; finish styling with the Intensive Repair serum to protect and smooth.

• Wet hair, apply shampoo, lather, and rinse thoroughly
• Use conditioner every wash; mask as a weekly intensive treatment
• Combine with the serum to re-shield strands during styling

Is this product cruelty-free and suitable for color-treated hair?

Dove labels this Intensive Repair Shampoo as vegan and PETA-approved, indicating it’s not tested on animals globally. The formula is designed for hair that has been colored or chemically treated, offering targeted care to rebuild strength and protect against further damage when used within the regimen.

• PETA-approved and vegan formulation
• Suitable for chemically or color-treated hair needing repair
• Backed by research-driven technology developed over 10 years

Who is this for: Dove Intensive Repair Shampoo is ideal for people whose hair shows signs of mechanical or chemical damage—such as split ends, breakage, dryness, or rough texture—and who are looking for a regimen-based solution. If you regularly color, bleach, heat-style, or otherwise stress your hair and want a conditioning shampoo that supports structural repair while improving manageability, this product is formulated for you.

*When using shampoo, conditioner/mask and serum versus a non-conditioning shampoo. Statistics refer to visible breakage reduction as measured in Dove internal studies.

Ingredients

Water (Eau), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Dimethiconol, Fragrance (Parfum), Citric Acid, Glycerin, Sodium Chloride, Sodium Benzoate, Glycol Distearate, Carbomer, Gluconolactone, Guar Hydroxypropyltrimonium Chloride, TEA-Dodecylbenzenesulfonate, PPG-9, Cocamide MEA, Sodium Sulfate, Trehalose, Disodium EDTA, Peg-45M, Benzyl Salicylate, Citronellol, Hexyl Cinnamal, Limonene, Linalool, Mica (CI 77019), Titanium Dioxide (CI 77891).