Davines This Is A Forming Pomade — Medium Hold Pomade for Short Hair, 2.54 fl oz — Lightweight, Reworkable Texture & Natural Shine

Davines This Is A Forming Pomade is a lightweight, reworkable pomade that gives short hair medium hold, natural shine, and long-lasting texture without greasy residue.

Made by Davines in Parma, Italy, this pomade is built for shaping and restyling short cuts. The formula balances flexibility and memory so you can create defined texture, tame frizz, and refresh looks throughout the day. It’s designed to be workable—apply, reshape, and touch up without stiffness or buildup.

How does this pomade shape short hair effectively?

The medium hold provides structure while leaving hair flexible, so styles hold their shape but still move naturally. The product is lightweight, so it avoids flattening fine hair and won’t weigh down shorter lengths. It also smooths surface frizz and flyaways for a cleaner finish.

• Medium hold supports textured and cropped looks
• Lightweight base prevents heaviness in short hair
• Creates natural-looking sheen, not greasy gloss
• Controls frizz and stray hairs for polished definition

How easy is it to apply and rework during the day?

Application is simple: warm a small amount between palms and distribute through dry or towel-dried hair. The formula’s workability lets you reshape the style multiple times without adding residue or making hair stiff. It rinses out easily when you shampoo at the end of the day.

• Applies smoothly from fingertips to roots
• Reworkable hold allows mid-day adjustments
• Non-sticky texture avoids clumping or flaking
• Easily removed with regular shampoo

What finish and sensory experience can I expect?

The pomade delivers a natural shine rather than a wet or overly glossy look, preserving texture and movement. It feels lightweight to the touch and leaves hair with a soft memory effect—styles return to form after light manipulation. Fragrance and sensory notes reflect Davines’ attention to quality ingredients and craftsmanship.

• Natural, low-gloss finish for modern styles
• Soft-touch feel without tackiness
• Memory effect keeps texture intact after styling
• Crafted scent profile consistent with Davines products

Will this pomade work with different short-haircuts and textures?

Yes—its balanced formula suits a range of short styles from cropped and textured to tapered and layered. It adapts well to fine, medium, and coarser short hair, providing definition without making hair look greasy. Use more for stronger structure or less for subtle separation.

• Great for crew cuts, crops, fades, and textured crops
• Adjustable amount tailors hold for hair thickness
• Enhances separation and piecey texture on short lengths
• Works on both natural and blow-dried styles

Who is this for: Davines This Is A Forming Pomade is ideal for anyone with short hair who wants a versatile, lightweight product that shapes and restyles without residue. It’s particularly useful for people who prefer a natural finish with moderate hold and enjoy reshaping their look throughout the day. If you wear cropped, textured, or tapered styles and need control plus flexibility, this formula is built to deliver lasting definition and manageable shine.

Ingredients

AQUA / WATER / EAU, Butyrospermum parkii BUTTER / Butyrospermum parkii (SHEA) BUTTER, CETEARYL Alcohol, Ceteareth-20, carnauba palm CERA / carnauba palm (CARNAUBA) WAX / CIRE DE CARNAUBA, ceresin, GLYCERYL DIBEHENATE, LAURETH-4, BEHENETH- 25, Orbignya oleifera SEED OIL, PVP, GLYCERYL rosinate, Tribehenin, glyceryl behenate, PARFUM / FRAGRANCE, Olea Europaea ILO unsaponifiables / Olea Europaea (OLIVE) OIL unsaponifiables, CAPRYLYL COMPOUNDS, BENZYL ALCOHOL, ACRYLATES / C10-30 ALKYL ACRYLATE CROSSPOLYMER, DISODIUM EDTA, CAPRYLHYDROXAMIC ACID, GLYCERIN, LINALOOL, LIMONENE, SODIUM HYDROXIDE