Davines OI Shampoo — Milky Sulfate-Free Hydrating Cleanser, 9.47 fl oz | Roucou Oil for Shine & Lightweight Volume

Davines OI Shampoo is a milky, sulfate-free cleanser that gently removes buildup while delivering shine, softness and lightweight volume thanks to Roucou oil and antioxidant-rich botanicals.

Crafted in Parma, Italy, Davines OI Shampoo blends naturally sourced ingredients and professional formulation to refresh all hair types without stripping. Its aromatic, sensory scent and creamy texture offer an enjoyable daily wash that enhances manageability and helps protect hair surface from environmental stressors. The formula is non-sealed and intended for everyday use by people seeking smoother texture, luminous shine and a weightless lift.

How does this shampoo make hair feel softer and shinier?

Roucou oil is the key conditioning ingredient in Davines OI Shampoo; it smooths the hair cuticle and adds natural-looking gloss. The blend of mild cleansers keeps hair hydrated during cleansing so strands feel silky rather than dried out.

• Roucou oil smooths and reflects light for visible shine
• Mild, sulfate-free surfactants preserve moisture
• Creamy, milky texture helps distribute conditioning agents evenly

Will this work for my hair type and daily routine?

Yes—OI Shampoo is formulated for all hair types and is gentle enough for everyday use. It removes dirt and product buildup while maintaining softness and a natural lift, making it suitable for frequent washing or as part of a multi-step styling regimen.

• Balanced cleansing for fine to thick hair
• Non-stripping formula supports color-treated and chemically processed hair
• Enjoyable fragrance encourages daily use

How does it protect hair from environmental damage?

The formula includes antioxidants that help defend hair surface from oxidative stress caused by pollution and UV exposure. By maintaining a healthier cuticle and retaining moisture, hair resists dulling and surface roughness that come with environmental wear.

• Antioxidant-rich ingredients help neutralize free radicals
• Smoothing action reduces friction and breakage
• Hydration preserves elasticity and shine

How should I use Davines OI Shampoo for best results?

Apply a small amount to wet hair, emulsify into a lather focusing on the scalp, then rinse thoroughly. Repeat if needed; follow with a conditioner or treatment from the OI line to amplify softness and manageability.

• Use daily or as needed for refreshment
• Pair with OI Conditioner or Leave-In for enhanced benefits
• Rinse well to avoid residue and optimize volume

Who this product is for: Davines OI Shampoo suits anyone looking for a luxurious, everyday shampoo that balances gentle cleansing with visible shine and soft texture. It's ideal for people who prefer sulfate-free formulas, enjoy aromatic, sensorial haircare, and want a versatile product that performs on fine, medium and thicker hair types alike.

• Good for daily use
• This product is non-sealed
• Infused with Roucou oil for supreme shine and softness
• Best-selling, award-winning shampoo
• This product is manufactured in Italy

Ingredients

AQUA / WATER / EAU, Sodium Lauroyl Methyl Isethionate, DISODIUM LAURETH sulfosuccinate, Sodium Lauroyl Sarcosinate, Cocamidopropyl BETAINE, SODIUM LAURYL Sulfoacetate, PANTHENOL, PARFUM / FRAGRANCE, BENZYL ALCOHOL, SODIUM METHYL 2-SULFOLAURATE, ACRYLATES / C10-30 ALKYL ACRYLATE CROSSPOLYMER, PPG-26-Buteth-26, phenethyl BENZOATE, Coco-Glucoside, glyceryl oleate, SODIUM BENZOATE, PEG-40 HYDROGENATED CASTOR OIL, GLYCOL Distearate, CITRIC ACID, SODIUM HYDROXIDE, trisodium ethylenediamine DISUCCINATE, POLYQUATERNIUM-7, DISODIUM 2-SULFOLAURATE, Amodimethicone, GUAR Hydroxypropyltrimonium CHLORIDE, C11-15 PARETH-7, HELIANTHUS ANNUUS SEED OIL / HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, SODIUM CHLORIDE, GLYCERYL STEARATE, LAURETH-9, GLYCERIN, CITRONELLOL, geraniol, trideceth-12, Bixa Orellana SEED EXTRACT , TOCOPHEROL, PALM Glycerides Hydrogenated CITRATE, Lecithin, Ascorbyl Palmitate