Davines Medium Hold Finishing Gum 2.54 fl oz — Dry Paste for Texture & Matte Finish, Workable Hold

Made in Parma, Italy, Davines blends natural-derived ingredients and modern formulation to create a finishing gum that sculpts hair without stickiness or heavy residue. The paste is designed to refine shapes, add separation and lock in texture for styles that look lived-in rather than stiff. Use it on short to medium lengths to enhance definition, control flyaways and finish looks that require structure with a soft feel.

How does this finishing gum build texture without weighing hair down?

The formula balances film-forming agents and lightweight emollients so strands gain grip and separation without becoming greasy. It disperses easily through dry or towel-dried hair, coating fibers in a dry-feel matrix that adds body and hold while remaining flexible.

• Medium hold for controlled shaping without stiffness
• Dry paste texture that avoids oily residue
• Workable and remoldable for touch-ups throughout the day
• Ideal for creating separation and piecey definition

When should I apply the gum — on wet hair or dry hair?

You can use it on both towel-dried and fully dry hair depending on the finish you want: apply to damp hair for softer, more pliable shaping; use on dry hair to create firm separation and texturized hold. A small amount goes a long way, so start with a pea-size and add more only where needed.

• On towel-dried hair: softer, more natural movement
• On dry hair: stronger definition and matte texture
• Layer lightly to maintain remoldability
• Works well for touch-ups and restyling during the day

What styles and hair types benefit most from this product?

This finishing gum is especially useful for short to medium-length cuts, textured bobs, crops and layered looks that require separation and control. It suits straight, wavy and slightly curly hair textures that need hold without crunch, and it helps tame flyaways while preserving natural movement.

• Best for short to medium lengths and layered cuts
• Enhances piecey, lived-in textures and structured looks
• Works on straight, wavy and relaxed curls
• Good for controlling frizz and soft definition

How do I apply and remove the gum for easy styling?

Warm a small amount between your palms to soften the paste, then distribute through the mid-lengths and ends where texture is needed. Rework with your fingers or a comb to refine shape; the formula stays malleable so you can restyle without buildup. To remove, wash with a regular shampoo — the lightweight ingredients rinse out cleanly.

• Rub a pea-size amount between hands before applying
• Focus on mid-lengths and ends for separation and hold
• Restyle throughout the day as the product remains workable
• Easily cleans out with standard shampoo

Who is this for: Davines This Is A Medium Hold Finishing Gum is made for anyone seeking controlled texture and a matte finish without stiffness — ideal for people with short to medium hair who want piecey separation, barbers refining crops, or styling-savvy users who prefer products that allow restyling. It’s also a good choice for shoppers who value sustainably minded beauty products crafted in Italy and formulated to avoid greasy residues. Avoid heavy application on very fine hair to prevent flattening; instead, use sparingly to preserve lift and movement.