Davines Alchemic Shampoo Silver — Purple Toner for Platinum & Cool Blonde Hair, 9.47 fl oz, Neutralizes Brassiness

Davines Alchemic Shampoo Silver is a purple color-enhancing shampoo formulated to neutralize yellow and brassy tones while adding shine and clarity to silver, platinum, and cool blonde hair.

Designed and made in Parma, Italy, this sulfate-free color-enhancing cleanser uses pigment-enriched formula to refresh cool tones between salon visits. It supports the luminosity of naturally pale shades and color-treated blondes by counteracting unwanted warmth from sun exposure, pollution, or styling heat. The product ships unsealed so you can inspect the bottle at delivery.

How does this shampoo neutralize yellow or brassy tones?

The shampoo deposits violet pigments that cancel out yellow and orange reflections on the hair shaft, producing a cooler, cleaner-looking blonde. Use it in place of—or alternated with—your regular shampoo to gradually shift and maintain tone.

• Violet colorants counteract yellow/amber tones.
• Cleanses while gently laying down neutralizing pigments.
• Works best on light, silver, and cool blonde shades.
• Can be mixed into your routine for targeted toning.

How often should I use Alchemic Shampoo Silver for best results?

Frequency depends on hair porosity, starting tone, and how warm your blonde becomes between appointments. Most users apply it 1–3 times per week to maintain coolness without over-depositing pigment.

• Light maintenance: once a week for subtle toning.
• Moderate brassiness: 2–3 times weekly until desired tone.
• Leave a short time on more porous or heavily brassy hair for extra correction.
• Alternate with a regular gentle shampoo to avoid buildup.

Will this shampoo affect my hair’s feel or color intensity?

Alchemic Shampoo Silver cleanses while adding violet pigments without harsh stripping, helping preserve existing color intensity and shine. It’s formulated to enhance brightness and improve the visual clarity of silver and cool blonde shades without heavy residue when used as directed.

• Preserves shine and clarity of cool tones.
• Formulated for gentle cleansing and pigment deposit.
• Not intended as a permanent color — gradual toning only.
• Rinse thoroughly to avoid temporary purple cast on very porous hair.

What should I know about safety, storage, and pairing with other products?

Store at room temperature away from direct sun to maintain pigment stability. Since the product is unsealed at shipping, inspect the bottle on arrival. Pair it with Davines conditioners or masks for hydration and with heat protectants when styling.

• Inspect bottle on delivery — product ships non-sealed.
• Use conditioner after toning shampoo for moisture balance.
• Avoid long-term daily use to prevent over-depositing violet pigments.
• Combine with UV protection to minimize future yellowing.

Who is this for: Davines Alchemic Shampoo Silver is aimed at anyone with natural or color-treated silver, platinum, or cool blonde hair who wants to reduce yellowing and boost icy brightness between salon visits. It suits people seeking a gentle, pigment-enhancing cleanser rather than a permanent toner, and those who prefer professional-grade formulas crafted with sustainability in mind.

Ingredients

Aqua, Sodium Laureth Sulfate, Cocamidopropyl BETAINE, PANTHENOL, PHENOXYETHANOL, DISODIUM COCOAMPHODIACETATE, SODIUM OLIVAMPHOACETATE, OLIVE OIL PEG-7 ESTERS, ACRYLATES / C10-30 ALKYL ACRYLATE CROSSPOLYMER, PEG-2 DIMEADOWFOAMAMIDOETHYLMONIUM Methosulfate, GUAR Hydroxypropyltrimonium CHLORIDE, Amodimethicone, LAURETH-9 , trideceth-12, GLYCERIN, C11-15 PARETH-7, DISODIUM EDTA, SODIUM HYDROXIDE, HYDROLYZED MILK PROTEIN, PROPYLENE GLYCOL, methylparaben, ethylparaben, propylparaben, BENZOPHENONE-4, ACID VIOLET 43, PARFUM