CURLSMITH

CURLSMITH Core Strength Shampoo for Curly Hair, 12 oz — Strengthening, Sulfate-Free Daily Cleanser

High-performance beauty made for confident daily results

$93.01

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Why customers choose Auvira Beauty

CURLSMITH Core Strength Shampoo is a protein-enriched, gentle daily cleanser formulated to remove buildup while supporting stronger, healthier-looking curls without weighing them down.

This shampoo combines mild cleansing agents with plant-based proteins to refresh and fortify curly hair. It behaves like a classic shampoo—creamy foam and easy rinse—yet it’s tailored to protect natural oils and maintain softness and elasticity. Balanced to avoid excess protein, the formula leaves curls hydrated, bouncy, and free from residue, making it suitable for routine wash days and safe for color-treated hair.

How does this shampoo strengthen fragile or damaged curls?

Core Strength delivers Hydrolyzed Rice Protein, a plant-derived protein that helps reinforce the hair shaft and improve resilience. The protein works without heavy film-formers, so hair gains support but keeps movement and softness.

  • Hydrolyzed Rice Protein to enhance tensile strength
  • Lightweight formulation avoids stiffness or crunchy feel
  • Cleansers chosen to remove buildup without stripping natural oils

Will it strip color or dry out my curls?

No—this shampoo is color-safe and free from sulfates and drying alcohols that commonly fade dyes or deplete moisture. Instead, it uses gentle surfactants and conditioning agents that rinse clean while keeping hair hydrated and vibrant.

  • Formulated without sulfates and silicones
  • Approved for color-treated hair
  • Leaves natural oils intact for smoother detangling and less frizz

How often should I use it and what does it feel like?

Designed for regular wash days, Core Strength works well in weekly or twice-weekly routines depending on your styling product usage and scalp needs. It produces a mild, creamy foam and rinses out clean, leaving curls soft rather than stripped.

  • Recommended for routine cleansing—ideal for regular wash days
  • Mild creamy lather that spreads easily through curls
  • Rinses clean while maintaining softness and bounce

What sensory experience can I expect from the shampoo?

The scent is a gourmand-fruity blend with notes of lychee, strawberry, and vanilla for a pleasant, fresh wash. Texture-wise it’s lightweight and smooth, making it easy to distribute through all curl patterns from loose waves to tight coils.

  • Fruity gourmand fragrance featuring lychee, strawberries, and vanilla
  • Light, spreadable cream that suits all curl types
  • Non-greasy finish that preserves curl definition

Who is this for? Curlsmith Core Strength Shampoo is formulated for people with curly, coily, or wavy hair seeking a daily or regular cleanser that removes dirt and product buildup while supporting hair strength. It’s particularly useful for weak or damaged curls that need protein support without the heaviness of traditional protein treatments. Suitable for all curl textures and color-treated hair, the product is vegan-certified and cruelty-free for shoppers prioritizing clean, ethical haircare.

Ingredients

ZERO SPOONS OF: SULPHATES, PARABENS, SILICONES, MINERAL OILS, PHTHALATES, DEA. WATER (AQUA), SODIUM METHYL COCOYL TAURATE, COCAMIDOPROPYL BETAINE, DECYL GLUCOSIDE, PEG-120 METHYL GLUCOSE TRIOLEATE, SODIUM CHLORIDE, OPUNTIA TUNA (PRICKLY PEAR) FRUIT EXTRACT, CUCURBITA PEPO (PUMPKIN) SEED EXTRACT*, PSIDIUM GUAJAVA (GUAVA) FRUIT EXTRACT, RIBES NIGRUM (BLACK CURRANT) FRUIT EXTRACT, BRASSICA OLERACEA ACEPHALA (KALE) LEAF EXTRACT, LENTINUS EDODES (SHIITAKE MUSHROOM) EXTRACT*, HYDROLYZED HEMP SEED EXTRACT, HYDROLYZED RICE PROTEIN, HYDROXYPROPYLGLUCONAMIDE, HYDROXYPROPYLAMMONIUM GLUCONATE, GLYCERIN, PROPANEDIOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, POLYQUATERNIUM-10, CITRIC ACID, TARTARIC ACID, POTASSIUM SORBATE, SODIUM BENZOATE, PHENOXYETHANOL, FRAGRANCE (PARFUM), BENZYL ALCOHOL, LIMONENE, LINALOOL. *organic ingredients Our mission is to provide clean, effective products that help you achieve the curls of your dreams. We’re constantly looking for feedback and finding ways to improve on existing formulas to deliver better results and experiences to our community. This means that our ingredient lists may vary for a period of time as we improve them. For the most accurate ingredient list, please refer to the one printed on the package.

FAQ

Q: Is this shampoo safe for color-treated curls?

A: Yes. The formula is color-safe and made without sulfates that typically strip dye.

Q: Can I use this daily on all curl types?

A: It’s designed for regular wash days and suits all curl textures; frequency depends on personal styling and scalp needs.