COMMON GROUND Volumizing Natural Shampoo — Magnolia Scent, Avocado Oil, pH 5.5, Color-Safe Volume for Fine Hair

Common Ground Volumizing Natural Shampoo is a plant-based, paraben-free shampoo that adds lift, shine and gentle cleansing using avocado oil and a botanical magnolia fragrance.

This shampoo is formulated to remove buildup and refresh limp or fine hair without stripping color or natural oils. It blends avocado-derived nutrients, vitamin-rich botanicals and a balanced pH 5.5 to support a soft, full-looking finish. The scent is a subtle magnolia botanical note, and the formula is vegan, cruelty-free and free from many common artificial additives.

How does this shampoo create volume without weighing hair down?

The formula pairs lightweight conditioning agents with avocado oil extracts that hydrate strands without heavy residue. Mild surfactants cleanse away oil and styling buildup so roots can lift naturally, while the conditioner included in the set is deliberately light to avoid flattening hair. Results are fuller body and improved sheen, not greasy or stiff texture.

• Avocado oil provides nourishment without heaviness
• Mild cleansing removes residue that flattens roots
• Lightweight conditioning keeps strands flexible and bouncy
• Color-safe ingredients preserve dyed hair vibrancy

Is this product safe for sensitive scalps and color-treated hair?

Yes—the shampoo maintains a pH of 5.5, which is close to the natural scalp pH and helps minimize irritation. It is formulated without harsh sulfates, parabens, formaldehyde releasers, silicones or other common irritants. Because it’s free of aggressive detergents and labeled color-safe, it’s suitable for chemically treated hair when used as directed.

• pH-balanced at 5.5 to support scalp comfort
• Free from SLS, parabens, silicones and formaldehyde sources
• Hypoallergenic formulation reduces risk of sensitivity
• Safe for color-treated hair with gentle cleansing agents

What natural ingredients are included and what do they do?

The key active is avocado oil extract, chosen for its mix of fatty acids and vitamins that help smooth and strengthen hair fibers. The blend also includes vitamin B and E rich botanicals to support soft, manageable strands. The botanical magnolia note provides a light fragrance without overpowering synthetic perfumes.

• Avocado oil: hydration, lipids and protein support
• Vitamin B & E rich botanicals: help maintain softness and sheen
• Magnolia botanical scent: subtle natural fragrance
• Plant-based surfactants: effective yet gentle cleansing

How do I use this shampoo for best results?

Apply to wet hair, massage into scalp to lift buildup, and rinse thoroughly; follow with the light conditioner from the set if desired. For fine or flat hair, concentrate product at roots and avoid heavy application on mid-lengths and ends. Use regularly to maintain volume and clear buildup from styling products and environmental debris.

• Wet hair thoroughly and apply a small, root-focused amount
• Massage gently to loosen oil and impurities, then rinse well
• Follow with the included lightweight conditioner on ends only
• Avoid overusing on type 4a/b hair; not formulated for those textures

Who this is for: Common Ground Volumizing Natural Shampoo is designed for men and women with thin, flat, oily or normal hair who want more body and shine without harsh chemicals. It’s a good choice for color-treated hair, anyone seeking vegan and cruelty-free personal care, and shoppers who prefer plant-based scents. Note it is not formulated for tighter 4a/4b curl types.

Ingredients

Aqua, Sodium Lauryl Ether Sulfate (Not SLS Aka Sodium Lauryl Sulphate. Our SLES is Based On RSPO Certified Sustainable, Preservative Free, And Readily Biodegradable Palm Kernel Oil), Cocamidopropyl Betaine (Preservative And Odor Free Coconut Oil), Coco-Glucoside (ECOCERT 100% Renewable Coconut Origin), Glycerine (Kosher And Halal Vegetable-based), Sodium Chloride (Table Salt), Fragrance (Non-Toxic, And Animal Cruelty Free), Sodium Benzoate (ECOCERT Food Grade), Potassium Sorbate (ECOCERT Food Grade), Guar Hydroxypropyltrimonium Chloride (ECOCERT Plant Derived Polymer), Citric Acid (Kosher And Halal Approved), Tetrasodium Glutamate Diacetate (ECOCERT and USDA Certified Biobased), Avocado Oil Extracts