ColourPop Pretty Fresh Liquid Foundation — Medium 100W Warm, Hydrating, Buildable Coverage (1 oz)

ColourPop Pretty Fresh Liquid Foundation is a lightweight, hydrating foundation that offers medium, buildable coverage and a natural, skin-like finish while delivering moisture from hyaluronic acid and coconut water.

This foundation blends skincare-forward hydration with makeup coverage to create a fresh, evened-out complexion that looks like skin — not a mask. The formula is designed to sit comfortably on the skin, layer smoothly, and adapt to multiple application methods so you can dial in anything from light daytime coverage to a more polished evening look.

How does this foundation hydrate without feeling heavy?

The formula includes humectant and plant-derived ingredients that attract and retain moisture to support a supple surface without adding weight. Its lightweight texture disperses easily across skin, avoiding cakey buildup even when layered for more coverage. Because it blends out smoothly, it preserves natural movement and glow.

• Contains hyaluronic acid to draw moisture into the skin surface.
• Coconut water helps replenish and refresh without greasiness.
• Featherlight emulsion minimizes settling into fine lines.

How can I customize coverage and finish for different looks?

You can tailor coverage by changing tools and setting products. A damp sponge sheers the product for natural, skin-like coverage; a dense brush builds medium-to-full coverage. Finish with a setting powder for matte control or a setting mist for dewy radiance depending on your preference.

• Use a blending sponge damp for sheer, everyday coverage.
• Apply with a kabuki or dense brush for fuller, airbrushed coverage.
• Set with loose powder for matte or mist for luminous finish.

Will this foundation work with my skincare and sunscreen?

Yes — the formula layers well over moisturizers, primers, and broad-spectrum sunscreens without pilling when products are applied and allowed to settle. Start with light layers of skincare and a thin pump of foundation, then blend thoroughly. For longwear, press and set strategically in areas that need longevity.

• Compatible with most primers and moisturizers when blended properly.
• Apply sunscreen first and let it absorb before foundation application.
• Press and set with powder in high-crease zones for extended wear.

What shades and skin types suit the Medium 100W option?

Medium 100W is formulated for medium skin tones with warm undertones, providing neutralizing and evening effects without appearing too cool or too golden. The hydrating backbone supports normal, combination, and dry skin particularly well; oilier skin types can set with powder for added longevity. Always test in natural light when possible to confirm undertone match.

• Designed for medium tones with warm (yellow/golden) undertones.
• Great for normal, combination, and dry skin; oilier skin benefits from setting powder.
• Blend at jawline to check color match in daylight.

Who is this for: ColourPop Pretty Fresh Liquid Foundation is ideal for anyone looking for a skin-first foundation that hydrates while evening tone — especially those who prefer a natural finish that’s easy to layer. It suits beauty lovers who want cruelty-free, vegan options and need flexible coverage that transitions from everyday wear to a more refined makeup finish.

Ingredients

Water, Cyclopentasiloxane, Isopentyldiol, Glycerin, Diisopropyl Dimer Dilinoleate, Polymethylsilsesquioxane, Hdi/trimethylol Hexyllactone Crosspolymer, Peg-10 Dimethicone, Polyglyceryl-6 Polyricinoleate, Disteardimonium Hectorite, Sodium Chloride, Citrullus Lanatus (Watermelon) Fruit Extract, Sodium Hyaluronate, Lens Esculenta (lentil) Fruit Extract, Cocos Nucifera (Coconut) Water , Malus Sylvestris Flower Extract, Sodium Lactate, Sodium Pca, Cocos Nucifera (Coconut) Fruit Juice, Phenoxyethanol, Caprylyl Glycol, Aluminum Dimyristate, Triethoxycaprylylsilane, Potassium Sorbate, Disodium Stearoyl Glutamate, Bht, Trisodium Edta, Hexylene Glycol. May Contain: Iron Oxides ( CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).