ColourPop Pretty Fresh Hydrating Liquid Foundation — Light 70W, Buildable Medium Coverage & Natural Finish

ColourPop Pretty Fresh Hydrating Foundation is a lightweight, buildable liquid foundation that hydrates skin while delivering a natural, fresh medium finish.

This foundation blends skincare-forward ingredients with makeup performance to create an everyday base that looks like skin. Infused with hyaluronic acid and coconut water, the formula aims to leave skin feeling comfortable and hydrated rather than heavy or cakey. Its breathable texture layers easily from light to medium or fuller coverage depending on your tools and technique, and it pairs with powders and setting mists to dial in matte or dewy finishes.

How do I get the coverage I want with Pretty Fresh?

Choose your tool to control coverage: a damp blending sponge yields a sheer, skin-like veil, while a dense kabuki or synthetic brush buffs the formula into medium-to-full coverage. The foundation is designed to layer without separating, so you can concentrate extra product where you need it.

• Use a damp sponge for light, natural coverage.
• Buff with a kabuki for more buildable, even coverage.
• Apply thin layers to avoid cakiness and spot-conceal as needed.

Will this foundation keep my skin comfortable all day?

The lightweight, hydrating base is formulated to feel breathable and non-greasy for most wearers. Hyaluronic acid and coconut water are included to help skin feel hydrated, while the texture prevents heavy buildup. For longer wear, combine with primer or set strategically.

• Hydrating ingredients help skin feel softer and less dry.
• Semi-dewy finish reduces the appearance of tightness or flaking.
• Set with powder on oily zones or use setting mist for longevity.

Which finish should I choose and how do I achieve it?

Pretty Fresh is formulated with a natural, slightly dewy finish out of the bottle. For a more matte look, lightly dust No Filter Loose Setting Powder where you need oil control. To enhance glow, lock in with Pretty Fresh Setting Mist for a luminous, skin-like sheen.

• Natural finish by itself—skin-like and fresh.
• Matte: set T-zone and oily areas with a translucent loose powder.
• Dewy: mist with Pretty Fresh Setting Mist after application.

How do I pick the right shade and prep my skin?

Shade matching is easiest when you compare swatches in natural light or use ColourPop’s online shade-matching tools. Prep skin with a lightweight moisturizer or hydrating primer to help the foundation blend smoothly and avoid cling to dry patches.

• Compare swatches on the jawline in natural light.
• Use gentle moisturizer or hydrating primer before application.
• Build coverage gradually to maintain a natural finish.

Who is this for: ColourPop Pretty Fresh Hydrating Foundation suits anyone seeking a skin-like base with buildable coverage—especially those who prefer lightweight, hydrating formulas. It’s a strong option for daily wearers who want to balance natural radiance with customizable coverage, people with normal to dry skin seeking added hydration, and makeup users who value vegan, cruelty-free ingredients. Pair it with a damp sponge for minimal, everyday looks or a brush and setting products for longer-lasting, polished finishes.

Ingredients

Water, Cyclopentasiloxane, Isopentyldiol, Glycerin, Diisopropyl Dimer Dilinoleate, Polymethylsilsesquioxane, Hdi/trimethylol Hexyllactone Crosspolymer, Peg-10 Dimethicone, Polyglyceryl-6 Polyricinoleate, Disteardimonium Hectorite, Sodium Chloride, Citrullus Lanatus (Watermelon) Fruit Extract, Sodium Hyaluronate, Lens Esculenta (lentil) Fruit Extract, Cocos Nucifera (Coconut) Water , Malus Sylvestris Flower Extract, Sodium Lactate, Sodium Pca, Cocos Nucifera (Coconut) Fruit Juice, Phenoxyethanol, Caprylyl Glycol, Aluminum Dimyristate, Triethoxycaprylylsilane, Potassium Sorbate, Disodium Stearoyl Glutamate, Bht, Trisodium Edta, Hexylene Glycol. May Contain: Iron Oxides ( CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).