ColourPop Pretty Fresh Hydrating Foundation — Medium 80W, Buildable Medium Coverage & Hyaluronic Acid for a Natural, Dewy Finish

This foundation combines a breathable, blendable texture with hydrating actives—hyaluronic acid and coconut water—to help skin look smooth, dewy, and refreshed. Designed for everyday wear, the formula layers easily from a light veil to fuller coverage without feeling heavy or cakey. It’s vegan and cruelty-free, available in a wide shade range, and pairs well with primers, powders, and setting mists to tailor the finish to your preference.

How will this foundation feel on my skin during a full day?

The texture is lightweight and breathable so it stays comfortable through typical daily activities. It won’t sit heavily on the skin and resists caking when applied correctly and set as desired.

• Infused with hyaluronic acid and coconut water for surface hydration.
• Light, blendable formula that layers without patchiness.
• Works with primers and setting products to extend wear.

Can I customize coverage and finish with Pretty Fresh?

Yes—coverage is buildable from natural medium to fuller coverage by changing application tools and layering. Finish is adjustable: set with a loose powder for a matte look or mist with a setting spray for dewy radiance.

• Use a damp sponge for sheer to medium coverage.
• Buff with a dense brush for fuller, airbrushed coverage.
• Set with No Filter Loose Powder for matte or Pretty Fresh Setting Mist for glow.

Is this suitable for different skin types, including dry or combination skin?

The hydrating ingredients make it a strong option for dry and normal skin by adding immediate moisture feel and a fresh surface appearance. Combination or oilier skin types can still wear it successfully when paired with mattifying primers or a setting powder in the T-zone.

• Dry skin benefits from hyaluronic acid’s surface hydration.
• Combination skin: target oilier areas with powder for balance.
• Works well under sunscreen and most primers without pilling.

How do I pick and apply shade 80W for the best match?

Shade 80W is designed for medium skin tones with warm undertones—test along the jawline in natural light to ensure the best match. Apply small amounts and blend outward for a seamless transition into neck and hairline; adjust depth by layering if needed.

• Test in natural light on the jawline for accurate undertone match.
• Start with a small amount and build where more coverage is needed.
• Blend with a sponge or brush and set selectively to control shine.

Who is this for? ColourPop Pretty Fresh Hydrating Foundation suits anyone seeking a modern, skin-focused base—ideal for those who want a hydrated, natural-looking complexion with flexible coverage. It’s especially appealing if you prefer cruelty-free, vegan cosmetics and appreciate a foundation that layers easily with your existing primer, sunscreen, and finishing products. Whether you favor a soft, everyday glow or a polished, camera-ready finish, this formula adapts to help you achieve both.

Ingredients

Water, Cyclopentasiloxane, Isopentyldiol, Glycerin, Diisopropyl Dimer Dilinoleate, Polymethylsilsesquioxane, Hdi/trimethylol Hexyllactone Crosspolymer, Peg-10 Dimethicone, Polyglyceryl-6 Polyricinoleate, Disteardimonium Hectorite, Sodium Chloride, Citrullus Lanatus (Watermelon) Fruit Extract, Sodium Hyaluronate, Lens Esculenta (lentil) Fruit Extract, Cocos Nucifera (Coconut) Water , Malus Sylvestris Flower Extract, Sodium Lactate, Sodium Pca, Cocos Nucifera (Coconut) Fruit Juice, Phenoxyethanol, Caprylyl Glycol, Aluminum Dimyristate, Triethoxycaprylylsilane, Potassium Sorbate, Disodium Stearoyl Glutamate, Bht, Trisodium Edta, Hexylene Glycol. May Contain: Iron Oxides ( CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).