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ColorProof
ColorProof Clarifying Shampoo Deep Cleansing 8.5 oz — Color-Safe, Sulfate-Free for Buildup & Scalp Care
High-performance beauty made for confident daily results
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Why customers choose Auvira Beauty
ColorProof Clear It Up Deep Cleansing Clarifying Shampoo is a sulfate-free, color-safe clarifying wash that removes buildup, excess oil, and odors while leaving treated hair soft and refreshed.
Reset your routine without stripping color: this clarifying shampoo blends apple cider vinegar, baking soda, and eucalyptus oil with the brand's Advanced Color Last System to lift pollutants, product residue, and environmental grime from the scalp and strands. Lightweight surfactants create a rich lather that detoxifies while preserving vibrancy, and the Coconut Lemongrass scent leaves hair smelling fresh. The formula is vegan, cruelty-free, and free from sulfates and parabens—designed for periodic deep-cleansing use on color-treated and damaged hair.
How does this shampoo remove buildup without fading color?
The formula balances effective cleansing agents with color-protective technology so deposits and oils are washed away but dye molecules remain intact. Ingredients like apple cider vinegar and baking soda help break down residue while the Advanced Color Last System helps maintain color integrity.
- Apple cider vinegar helps dissolve mineral and styling product buildup.
- Baking soda aids in loosening stubborn residues from the scalp and hair shaft.
- Advanced Color Last System buffers the formula to reduce color stripping.
- Sulfate-free surfactants minimize aggressive fading compared with harsh detergents.
When should I use a clarifying shampoo in my routine?
Use Clear It Up periodically—typically once weekly or whenever hair feels heavy, dull, or overloaded with product. For those with very fine hair, use less frequently; for heavy product users or frequent swimmers, more regular clarifying can restore bounce and manageability.
- Weekly for most styling-product users to prevent long-term buildup.
- After heavy oil, wax, or dry-shampoo use to remove residue.
- Following pool or ocean exposure to eliminate chlorine and salt deposits.
- Before color services to ensure an even, clean base for dye application.
Will this shampoo dry out damaged or color-treated hair?
Clear It Up is formulated to detoxify without leaving hair feeling brittle; it cleans deeply but maintains moisture balance so strands feel soft, not stripped. The blend produces a cleansing foam that rinses clean while supportive ingredients and a gentle pH help protect hair structure.
- Lightweight lather rinses away buildup without heavy residue.
- Eucalyptus oil refreshes the scalp while offering a clean scent profile.
- Free from sulfates and parabens to reduce harsh drying effects.
- Follow with a conditioner or treatment for added hydration on damaged ends.
What scent and sensory experience should I expect?
The shampoo carries a Coconut Lemongrass fragrance that balances tropical sweetness with a bright, citrusy green top note—refreshing but not overpowering. It foams easily, rinses completely, and leaves hair smelling freshly cleansed with a subtle, natural-leaning aroma.
- Coconut adds a soft, creamy nuance to the scent profile.
- Lemongrass delivers a clean, invigorating citrus note.
- Light lather means easy distribution and efficient rinsing.
- Fragrance is formulated to be pleasant for both salon and daily settings.
Who is this for: ColorProof Clear It Up is ideal for anyone with color-treated, textured, or visibly product-laden hair who needs a reliable deep cleanse without sacrificing tone. It suits men and women who want a professional-strength clarifying option that’s vegan, cruelty-free, and formulated to preserve color vibrancy. Use it as part of a periodic detox routine or before salon color services to ensure a clean, balanced starting point. Bottle size: 8.5 fl. oz., convenient for home use or travel-sized clarifying sessions.
Ingredients
Water/Aqua/Eau, Sodium Lauroyl Methyl Isethionate, Potassium Cocoyl Glycinate, Cocamidopropyl Hydroxysultaine, Disodium Cocoyl Glutamate, Decyl Glucoside, Potassium Cocoate, Cocamidopropyl Betaine, PEG-120 Methyl Glucose Trioleate, Cocamidopropylamine Oxide, Sodium Lauroyl Sarcosinate, Phenoxyethanol, Sodium Cocoyl Glutamate, Fragrance (Parfum), Citric Acid, Silicone Quaternium-8, Trideceth-10, Chlorphenesin, Limonene, Propanediol, Glycerin, Trisodium Ethylenediamine Disuccinate, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Polyquaternium-7, Helianthus Annuus (Sunflower) Seed Extract, Alcohol, Linalool, Tetrasodium EDTA, Sodium Benzoate, Ascorbic Acid, Ceramide NP, Eucalyptus Globulus Leaf Oil, Retinyl Palmitate, Sodium Bicarbonate, Tocopheryl Acetate, Volcanic Ash, Helianthus Annuus (Sunflower) Seed Oil, Vinegar (Acetum), Amaranthus Caudatus Extract, Polysorbate 80, Prunus Armeniaca (Apricot) Fruit Extract, Prunus Persica (Peach) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Rose Extract, Potassium Sorbate.
FAQ
Q: Is ColorProof Clear It Up safe for color-treated hair?
A: Yes — it’s formulated to be color-safe and sulfate-free while removing buildup without accelerating color fade.
Q: How often should I use this clarifying shampoo?
A: Typically once a week or as needed after heavy product use, swimming, or when hair feels weighed down.
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