California Naturals

California Naturals Super Moisture Hydrating Shampoo for Dry Damaged Hair, 20 fl oz — Sulfate & Paraben Free, Color-Safe

High-performance beauty made for confident daily results

$73.46

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Why customers choose Auvira Beauty

California Naturals Super Moisture Shampoo is a 99% naturally derived, hydrating shampoo formulated with Marula, Guava, and Argan to restore moisture and manageability to dry, damaged hair.

If your hair needs a hydration reboot without harsh sulfates or parabens, this lotion-like shampoo is designed to gently cleanse while replenishing lost moisture. The formula combines antioxidant-rich plant extracts, lightweight oils, and vitamin B5 to reduce frizz, improve elasticity, and leave color-treated hair feeling softer and shinier. Free from sulfates, silicones, phthalates, and synthetic fragrances, it’s vegan, cruelty-free, and crafted with sustainability in mind.

How does this shampoo hydrate dry or damaged hair?

The blend of Marula, Avocado, and Argan oils delivers nourishing lipids that help smooth and seal the hair cuticle, while Aloe soothes the scalp and provides hydration. Vitamin B5 (panthenol) penetrates the strand to improve flexibility and reduce breakage, so hair feels stronger and more elastic after repeated use.

  • Marula and Argan oils add moisture and sheen without weighing hair down.
  • Aloe and avocado help restore surface hydration and calm the scalp.
  • Vitamin B5 improves elasticity and reduces brittleness over time.

Will this shampoo work on color-treated or chemically processed hair?

This formulation is color-safe and free of sulfates and parabens, making it suitable for chemically treated hair that needs gentle, restorative cleansing. Its lightweight foam removes buildup while preserving color vibrancy and preventing the stripped feeling common with harsher cleansers.

  • Sulfate-free cleansing protects hair dye and extends color life.
  • Natural oils replenish lipids often lost during coloring or heat styling.
  • Light foaming action cleans without removing essential moisture.

What kind of scent and sensory experience should I expect?

The shampoo uses a food-grade Sweetgrass fragrance that evokes a fresh, meadow-like aroma without synthetic heaviness. It creates a gentle lather that feels luxurious in the shower and rinses clean, leaving hair lightly scented and refreshed rather than overwhelmed.

  • Sweetgrass fragrance offers a natural, clean aroma.
  • Light foam that cleans while retaining moisture.
  • Rinses easily to prevent residue and buildup on strands.

How does this product support sustainable or clean-beauty values?

California Naturals emphasizes naturally derived ingredients and responsible packaging—this shampoo is made with 99% botanicals and is Leaping Bunny certified vegan and cruelty-free. The brand also highlights B Corp alignment, woman-founded leadership, and recycled materials used in packaging.

  • 99% naturally derived formula with plant-based extracts.
  • No parabens, phthalates, silicones, or synthetic fragrances.
  • Packaging uses recycled materials; brand is cruelty-free and B Corp oriented.

Who is this for? If you have dry, porous, or heat- and color-treated hair that needs renewed softness and control, California Naturals Super Moisture Shampoo is made to replenish moisture without harsh detergents. It’s a strong option for anyone seeking a clean, plant-forward shampoo that reduces frizz, improves manageability, and supports greener beauty choices—suitable for both women and men looking to restore resilience and shine to their hair care routine.

Ingredients

Avocado Oil

FAQ

Q: Is this shampoo safe for color-treated hair?

A: Yes. It is sulfate- and paraben-free and designed to cleanse gently without stripping color.

Q: How often can I use Super Moisture Shampoo?

A: You can use it daily or as needed; it gently cleanses while restoring moisture and managing frizz.